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When AI-Generated Customization Goes From Personalized to Creepy
When does personal cross over to creepy? Here's a look at how personalization can go right—and how it can go terribly wrong.
When does personal cross over to creepy? Here's a look at how personalization can go right—and how it can go terribly wrong.
How marketers can confront issues like copyright, misinformation and bias while also leveraging genAI technology to improve business outcomes.
A look at the top CTV trends present at CES 2024.
Marketing and PR professionals can consider incrementality testing as a way to supplement reporting and help maximize the value of AI-based platforms, such as Meta's recently released Advantage+.
With the onset of Google Chrome’s third-party cookie deprecation, brands have been focusing on bolstering their first-party data strategies in the meantime.
How will B2B marketing adapt to the GenAI craze in 2024? Here are three predictions.
Google announced Tracking Protection, a new browser feature that will be active on Jan. 4 for a randomly selected group of Chrome users.
The honorees for the Chief Marketer 2023 Top Women in Marketing Awards have been revealed.
Strategies for addressing rising CPMs for advertising campaigns and intensified competition to reach audiences through paid media.
How several brand and agency experts are leveraging AI for marketing purposes a year after its debut.