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Q&A: PwC’s Path to Digital Transformation
Chief commercial officer Reggie Walker chats about how Big Four auditing firm PwC is connecting with a diverse global audience, and what's next.
Chief commercial officer Reggie Walker chats about how Big Four auditing firm PwC is connecting with a diverse global audience, and what's next.
Lindsey Christensen shares the story of Thoughtbot's marketing journey to create engagement with tech innovators and start-ups.
From rotating celebrity colonels to a massive colonel floatie, KFC comes out swinging from left-field with its marketing magic.
The PRO Award winners will be announced during a live awards brunch on October 24 at Neue House, New York. Join us.
Marketers who embrace their inner indie filmmaker can master the art of creating great video content on a budget. Here’s five tips to get cameras rolling.
The key to guiding your organization through digital transformation isn’t about martech solutions—it's about the cultural shift.
There is a fundamental shift in how brands manage CX and their customers due to an explosion of technologies and more progressive organizational and operating models.
A good mobile CX strategy is crucial. After all, it takes 12 good brand experiences to make up for one bad one. Here’s four brands getting it right.
A digital-first focus using AI to pinpoint prospects that are in-market is helping transform KPMG’s B2B marketing strategy.
Need a little summer reading? In case you missed them, here's a lineup of our most widely read stories from July.