Take it from English poet John Donne (sort of): No marketing channel is an island. This search engine marketing manager has posted a reminder that marketing isn’t about independent activities. He says, “paid search (and every other marketing channel) are uniquely dependent on each other and in order for the marketing effort to succeed, the various channels have to coalesce and unify into a positive force that drives the organizational goals.” Capturing a lead or sale one time isn’t the end
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