More than half of all online and offline marketers anticipate marketing budget increases during 2003, while only 6% say their budgets will shrink, according to DoubleClick Inc.
The average increase among those anticipating more money next year is 11%.
Nearly two thirds said that revenue from their Web sites would rise during 2003. They saw slippage in most other channels. Almost one in five said telemarketing revenue would drop, followed by 14% who said catalog sales would decline.
There is still room for expansion among marketers that want to measure their electronic channels
Network
