“Why do we fall, sir?” Alfred asks Bruce Wayne before dropping a bomb of a life lesson on Batman. “So that we can learn to pick ourselves up.”
HubSpot, bless its soul, has put together a long, insightful post about 30 careless mistakes marketers must avoid, lest they screw up their all their hard work. “Truth be told, just like little tweaks can make a big, positive impact on your marketing ROI, there are also a lot of simple, careless mistakes you can make that will do the complete opposite, ruining the effect of your marketing efforts, and oftentimes making you look like a fool along the way,” writes Pamela Vaughan. The remedy is quite simple: be aware of common pitfalls and be more careful. To that end, this post discusses mistakes including:
– failing to make essential form fields required
– emailing the wrong list
– not including unsubscribe options in your email
– forgetting to include calls to action in blog posts
– not setting your links to open in a new window
– adding distractions to your landing pages
– cloning an email or landing page without changing critical information
For the full list, which includes helpful explanations and pointers, see HubSpot’s post.
Network
