Marketers Are out of Sync With Consumers When It Comes to Social Media Marketing

Marketers are understandably excited about social media, but a study from Pitney Bowes Software indicates that marketers might be out of sync with consumers on social platforms. In other words, there are “stark disparities in the concentration of consumers on certain social media networks, compared to the percentage of marketers on those channels.” According to the study, 93 percent of Internet users are on Facebook, while 84 percent of marketing decision-makers are on that platform