DIRECT provides complete coverage of the robust and growing field of direct marketing, which marketers rely on more than ever to grow sales across channels.
- Overall, sales driven by direct marketing are projected to be $3 trillion in 2007 (1)
- Web-driven sales are forecast to compound 21% annually to reach $104 billion in 2008 (1)
Print Catalogs
- In 2003, more than 17.2 billion catalogs were mailed (2)
Direct Mail
- Advertising expenditures on direct mail totaled $49.1 billion in 2003 (2)
- One half of all adults prefer receiving advertising and promotional material through mail (2)
Online Marketing
- Spending on e-mail marketing is forecast to grow to $6.1 billion by 2008 (3)
- Paid search is expected to surpass $3 billion in 2005 (4)
Direct B2B Sales
- Sales revenue from B2B direct marketing will reach $1.08 billion in 2004 (1)
Sources: 1. The DMA Report: Economic Impact
Network
