Market Leader Becomes Authorized Keyword Reseller for Google
Market Leader Inc. has signed an agreement with Google to become an authorized reseller of advertising keywords used for generating Web site traffic, search engine marketing and lead generation programs.
Advertising keywords can be targeted similar to conventional mailing lists with geographic selections. Ads can be targeted by region, city and postal code.
Other options include setting a specific geographic radius that targets ads to online surfers based on their physical location. Targeting also can be customized, while specific Internet addresses (assigned to devices in computer networks) can be omitted.
Ads pop up next to search results Web pages, which correspond to search keywords used by consumers for making online inquiries for information. Ads are billed on a per click basis.
Market Leader operates the RealtyGenerator lead generation program used by real estate brokerage firms for targeting Internet media advertising to home buyers and sellers.
Real estate agents and brokers that use RealtyGenerator can generate leads routed to their own Web sites and they have access to additional marketing tools offered by Market Leader.
As an authorized reseller of advertising keywords, Market Leader will be able to offer additional search engine marketing services for real estate agents and brokers, according to Ian Morris, CEO of Market Leader, based in Kirkland, WA.
