Red Roof Inn has had to reinvent itself a number of times over the last several years to appeal to its core target, road warriors who want high standards in comfort and cleanliness at a decent price point.
Marina McDonald, CMO at Red Roof Inn, talks with Skift in a wide-ranging interview about the brands marketing plans and the “scrappy” year ahead. Content marketing plays an important and growing role as a way to show customers what they can do with all that extra money they save by staying at a Red Roof Inn.
She talks about technology to monitor traffic and serve ads to customers caught in traffic jams with discounts for nearby Inns, why their app fell short and what the brand is doing on social media.
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