Consumers are increasingly turning to mobile devices for information and answers, and it’s up to marketers to be there for them when they come calling. Author and vp/principal analyst at Forrester Research Ted Schadler has weighed in on the topic, stating that brands who are there to answer that call gain business, while stragglers are left in the dust.
Schadler says that mobile is not merely a miniaturized version of the Web — it’s an entirely different 
experience based on simple steps and deep engagement, not self-service catalogs of transactions.
Click here to get his take on mastering new engagement technologies, building cloud-based integration and delivery platforms, simplifying data retrieval from existing transaction systems and implementing a comprehensive analytics capability.
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