Scholastic Entertainment’s Magic School Bus property will be featured in kids’ meals at more than 400 Krystal QSR locations in the Sun Belt states this spring, summer and fall.
The program, comprised of two legs, kicks off in mid-May and runs through October. During each time frame, four different premiums including a tornado top and key chain compass will be given with kids’ meals. Packaging on the meals directs kids to scholastic.com to receive a free Scholastic’s The Magic School Bus activity sheet. P-O-P displays support. Just 4 Fun, Atlanta, created the premiums for Chattanooga, TN-based The Krystal Co.
New York City-based Scholastic’s The Magic School Bus is the most successful children’s science book series and aired its animated TV series starring the voice of Lily Tomlin on TLC and Discovery Kids in February.
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