M.A.C. Makeovers Tout Halloween Looks

M.A.C Cosmetics is doing what it does best this Halloween: making up faces.

M.A.C. masks

The cosmetics brand has created 25 different looks for Halloween—from ghoulish to feminine to downright scary—and is highlighting them on its Web site,
Maccosmetics.com and at all M.A.C. counters.

Categories include abstracts, animals and insects, masks, monsters and sci-fi.

Customers can order the necessary products online to achieve the look or take a print out of the face they like to a M.A.C, store for a makeup artist to apply. M.A.C. artists created the looks.

P.r. efforts support.