(Welcome to Loose Cannon, a staff-written editorial focusing on issues of interest to the direct marketing community. To respond to this week’s editorial via e-mail, please send your message to [email protected].)
According to my homegrown number-crunching techniques, when Amazon.com releases its financials, it may take a loss in the neighborhood of $912 million loss for 2001. If Amazon keeps it that low, it should break out the champagne and get all of its employees sozzled.
A $912 million net loss will mean this prototypical dot-com is getting healthier, if one can use that term about a firm that has yet to show a profit after six-and-a-half years. Nonetheless, below are my predictions for Amazon
Network
