Interchange Corp. has instituted pay-per-call advertising on the Internet search engine Local.com in partnership with the Jambo Advertising Network, which is operated by Los Angeles-based Jambo.
Local.com generated more than 8 million unique month visitors in January and more than 39 million page views, up from 6. 9 million unique visitors and 33 million page views in December 2005.
“Our pay-per-call technology enables Local.com to give businesses phone calls in addition to clicks,” said John Melideo, CEO of Jambo in a statement.
Jambo sells pay-per-call advertising packages to local merchants that don’t have Web sites or otherwise advertise online.
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