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| David Finkel |
Direct-marketing agency LLKFB has shuffled its management team, putting co-founder Loreen Babcock at the helm and adding industry veteran David Finkel.
Babcock takes the role of chairman-CEO; she had been president of the Omnicom-owned agency. Finkel becomes president-COO, replaces Babcock as president and co-founder Harry Koenig as COO.
Koenig resigns to become a consultant to start-up companies.
Finkel had been chairman-CEO of direct marketing agency Brann Worldwide.
The shift, made in mid-January, follows the spring 2004 addition of Claire Hassid, Mitch Ratliff and Mark Klapper to LLKFB’s senior-management staff.
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