LL Bean’s Centennial Includes Signature Brand Relauch

Posted on by Chief Marketer Staff

L.L.Bean has served up a new interpretation of its “L.L.Bean Signature” brand.

The new line of men and women’s sportswear will bow with a spring catalog, and revamped Web site. Additionally, creative director Alex Carleton has brought a modern twist to classic offerings such as the Boat and Tote Bag.

The new Web site, http://www.llbeansignature.com, offers a variety of shopping tools, including a feature that allows shoppers to browse by “Key Looks”, which include entire outfits styled by Carleton.

L.L.Bean has also created a Facebook page for Signature which offers brand information such as product sneak peeks and interviews with designers.

The company is working with lifestyle branding firm Toth to help market the new brand

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