The Canadian Marketing Association launched a campaign to brand its logo to consumers as a sign that they are conducting business with a company they can trust.
The CMA is distributing material to its members to support the initiative at its National Convention and Trade Show, held here in Toronto April 25-27. The plan calls for a series of ads in print and on Web sites that explain why consumers should look for the logo. Members are encouraged to run the ads in their catalogs and as package inserts as well.
“Our goal with this new campaign is to help consumers recognize the CMA member logo and to identify it with trustworthy marketers. Any company that displays the logo is bound by a strict Code of Ethics and Standards of Practice and has a strong commitment to consumer privacy,” said John Gustavson, president and chief executive officer of the CMA, in a statement.
Many members already display the CMA logo on their promotional products and material. The organization estimates it appeared on some 600 million pieces in 1999. An earlier campaign with similar goals ran from 1997 to 1998.
Network
