E-commerce technology start-up Allurent introduced its first product here yesterday, a rich media shopping cart aimed at reducing the number people who abandon purchases during checkout.
Dubbed Allurent BUY, the shopping cart is designed be integrated into any e-commerce site’s existing technology, according to Allurent. The shopping cart uses a Flash plug-in that is already downloaded to 98% of computers, the company says.
“Our first application is pretty utilitarian
Network
