Live From Search Engine Strategies 2004: Study the Competition

Looking for a way to elbow ahead of your competition online? One way to do that is to learn everything you can about their search behavior, said Allan Dick, general manager of a small company in Pennsylvania, Vintage Tub & Bath.

Dick did that and shared everything he learned at a session during the Search Engine Strategies conference on Wednesday.

First, search for your domain name on Alexa.com, he said. There