NEW YORK—Electronic Game Card, Inc., signaled its move into the U.S. sports marketing arena by demonstrating its first two American sports themed Xogo electronic GameCards at Sport Business Journal’s Sports Sponsorship Symposium. The London-based company recently opened a marketing division in New York to handle U.S. sales.
The two GameCards, Run-for-the-Line and Shoot Out, are the first of a series of groundbreaking technology-based play cards to target the main U.S. sports markets—baseball, football, basketball, motor racing, golf, soccer—and those brands that market themselves through sports.
Daniel Manco, VP-sports & interactive sales for New York-based Electronic Game Card Marketing, Inc., said brands can use variations of the games to promote brand awareness at live events and through the Internet. The games are fully customizable and have been designed so they can either be integrated into a broader marketing campaign or used as a stand-alone initiative.
In their standard format, Xogo GameCards are approximately the size of a credit card and weigh less than one ounce. They are completely portable and can be mailed, or placed in or on pack to ensure ease of distribution.
The cards are battery powered and can last up to one year, but are typically programmed for 4-6 weeks depending on the promotional goals. The latest Xogo GameCards now also feature sounds and graphics to enhance the consumers’ game play experience, and a timer that can limit the number of plays on any given day or session. Likewise, the Xogo can be produced in alternative shapes and sizes to best reflect the theme of any given promotion.
All Xogo GameCards feature proprietary patent-pending technology with sophisticated codes and tamper-proof construction. Additional security measures including individual bar-coding are available. Xogo GameCards are approved by international insurers and U.S. lottery organizations and are digitally encoded to ensure fully-secure prize redemption.
Network
