Marketers seeking growth sectors need look no further than the youth, senior and Hispanic markets, which represent the consumer sectors with the greatest amount of change, according to U.S Census data. But marketers should note that women make up a high percentage of the decision-makers–even more than had been traditionally considered.
While demographic watchers generally accept that the U.S. Hispanic population has been increasing, few thought that between 1990 and 2000 there would be 58% growth rates. Compared with other ethnic groups, the growth rate for Asians is 48% and for African-Americans, it
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