Live From London: RDP Grows New Card Deck

This week, Response Direct Publishing Ltd., London, mailed the debut edition of Garden Wise. The card deck is mailed to a database of garden enthusiasts who have purchased from the Bakker and Spalding garden catalogs.

Advertisers in the debut mailing included Norwich Union Direct Insurance, Florida retirement community The Villages, The Bradford Exchange and Adjustamatic beds.

The second 500,000-piece mailing is scheduled for October.