Germany will soon have its first auction site. Adore!, which debuts on Nov. 17, will act as a reseller of banner positions on sites with around one million page impressions a month, according to Mirko Karafiat, who works in new business development at the Munich-based firm.
The starting price is seven deutsche marks per thousand contacts per site. The firm hopes to start with roughly 15 sites. The auction categories include business and finance, computer and Internet, youth, news and information, culture, tourism, and business to business. Adore! will also offer a feature called “Buy Now” in which buyers don’t have to join or bid, said Karafiat.
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