In an exclusive to PROMO, the two U.S. judges in the first-ever promotions competition for the Cannes Lions (the world’s most famous advertising award) begin blogging today from the south of France.
Lor Gold, EVP for Draft Chicago and chair of the Promo Lions judging committee, and Greg Sullentrup, SVP-executive creative director for Momentum Worldwide, will shoot the straight stuff on the kind of work they’re seeing, the judging process, and the role of promotions in the overall Cannes competition. The Lions are judged in advance of the 53rd International Advertising Festival, held June 18-24. The Promo Lions will be awarded Monday, June 19.
Since platform is the PROMO blog (or “blogue,” as the French say), readers will be able to comment and questions throughout their time in Cannes. To enter the blog, click here Promomagazine.com/blog.
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