Silkies, the hosiery continuity club that uses both insert media and direct mail, was able to stem the churn rate of customers by reworking its business model and approach.
So said Pat Corpora, CEO of HCI Direct, in the opening keynote address at the third annual Direct Marketing Association Insert Media Day at the Marquis Hotel in New York.
About two years ago, when Corpora had come aboard at HCI Direct–Silkies’ parent firm
Network
