* Investor’s Business Daily
* IMS Direct Mail Credit Apps
* Color Me Green Small Business Executives
* CWDKids PIP
* Options Media Set to Acquire 1Touch Marketing
* People in the News
* Introducing Michael Kertelits of RMI Direct Marketing Inc.
* Special Notice to Readers
LISTS UNDER NEW MANAGEMENT
Investor’s Business Daily
Worldata has been appointed to manage a master file comprised of 652,700 investors and high-end consumers from Investor’s Business Daily, effective Sept. 12. Subscribers’ average household income is $212,000. Statlistics has been handling this file.
Selections: Age, gender, home/business address, income, interest, recency, state/SCF/ZIP
Sample usage: Business Week, Fidelity Investments, Salvation Army, Wall Street Journal, Republican National Committee, Ameritrade
Price: $165/M (base)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
NEW LISTS
IMS Direct Mail Credit Apps
Interactive Marketing Solutions has a list of 400,000 credit applicants from the last 12 months. Those listed have subprime credit. Inquiries for telemarketing will be considered.
Selections: Monthly hotline, homeowner/renter, adult’s/child’s age, income, marital status, mail order buyer, credit cardholder, gender, length of residence, ethnicity, state/SCF/ZIP
Price: $95/M
Contact: Interactive Marketing Solutions, Chris Meehan (845-624-1155; [email protected])
Color Me Green Small Business Executives
The Services Group offers a list of small business owners and executives who reportedly donate to environmental causes. The count is 315,125. Sources include survey data, directories, Securities and Exchange Commission filings, the Better Business Bureau, new business registrations and other demographic data.
Selections: Age, income, ethnicity, religion, credit card, gender, state/SCF/ZIP
Price: $90/M
Contact: The Services Group, Kathy Woods (630-495-5478, ext. 230; [email protected])
NEWLY MANAGED INSERT MEDIA
CWDKids PIP
Millard Group Inc. has been chosen to oversee the CWDKids catalog package insert program. Some 284,000 packages are shipped annually to apparel buyers for infants to children under 12. The average customer is 38 and has a $75,000 income. Up to two inserts will be accepted. Inserts must be at least 3-1/2 by 5 inches. Inquiries will be considered for inserts larger than 5-1/2 by 8-1/2 inches and heavier than a quarter ounce. Specialists Marketing Services Inc. formerly managed this program.
Sample usage: Clorox, Company Kids, Personal Creations
Price: $70/M
Contact: Millard Group Inc., A/M Direct division, Chris Montana (201-476-2106; [email protected])
IN THE NEWS
Options Media Set to Acquire 1Touch Marketing
By Jim Emerson
Options Media Group Inc. plans to move its headquarters to Boca Raton, FL, after it completes its acquisition of the list services firm 1Touch Marketing LLC.
The acquisition agreement was announced on Wednesday, but Options Media has yet to disclose specific terms for what will be a cash and stock transaction. The deal is expected to close by Sept. 30.
Options Media plans to close its offices in Hallandale, FL, and relocate all staff to 1Touch Marketing’s current offices.
1Touch Marketing will retain its name and become the list management services division of Options Media. 1Touch also has its own database with approximately 142 million consumer and 19 million business-to-business names, besides text messaging lists.
The acquisition will enable Options Media, an e-mail services company, to offer additional list and creative services, both online and offline, says Scott Frohman, CEO of Options Media.
People in the News
David Escalente Jr., president of SK&A Information Services Inc., has been promoted to also serve as CEO. Escalante joined the company in January 2007.
MEET THE BROKER
Introducing Michael Kertelits of RMI Direct Marketing Inc.
This week, Meet the Broker features Michael Kertelits, a fundraising specialist. Kertelits remembers when nonprofit organizations relied on motor vehicle registration lists and telephone directories. For more click here (directmag.com/meet_the_broker/0904-broker-michael-kertelits).
Special Notice to Readers
Direct Listline will not be published on Friday. The next issue will appear on Mon. Sept. 8th.
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