* Texting to Businesses
* Real Estate Industry Network Multichannel
* SafeRacer.com
* Nickelodeon Master File
* Multi-Donors to Alzheimer’s/Heart Disease/Cancer/Diabetes
* Crafty Catholics
* Introducing Kate Hauspurg of Catamount Group
* TravelSmith
NEW LISTS
Texting to Businesses
List Bargains has launched a database with 8 million cell phone numbers for targeting text messages to business owners and business cell phone customers. Those listed opted-in online to receive text messages. This file can be released for telemarketing if telephone numbers are dialed by hand.
Selections: Age, demographic, gender, household income, lifestyle, postal address, recency, hotlines, state/SCF/ZIP
Price: $200/M
Contact: List Bargains, Mary Jane Acito (914-617-8138; [email protected])
Real Estate Industry Network Multichannel
Walter Karl Inc. has unveiled the REIN list. More than 1.5 million executives at real estate companies and agencies are named. Included are agents, brokers, builders, managers, owners, appraisers, architects and surveyors. E-mail addresses are available for 218,573 individuals. The sources are direct mail and the Internet.
Selections: Telephone number, gender, state/SCF/ZIP
Price: $110/M (postal file); $275/M (e-mail file)
Contact: Walter Karl Inc., Rose DeLuca (845-732-7019; [email protected])
SafeRacer.com
A list of men who purchased racing equipment from SafeRacer.com is available for rental through the LH Management Division of Leon Henry Inc. The count for the last 12 months is 20,000. The unit of sale was $296 for such products as helmets, suits, gloves, shoes, seats, parts and tools.
Selections: Hotlines, telephone number, state/SCF/ZIP
Price: $95/M
Contact: LH Management Division, Leon Henry Inc., Jim Gallagher (914-285-3456; [email protected])
Nickelodeon Master File
ALC Data Management has assembled 914,621 names for this master file comprised of subscribers Nick and Nick Jr. children’s magazines. The average income of subscribers is $87,000. Records are addressed to families. Direct mail is the source.
Selections: Hotlines, change of address, new to file, source, state/SCF/ZIP
Price: $100/M
Contact: ALC Data Management, Gary MacDougall (914-524-5248; [email protected])
Multi-Donors to Alzheimer’s/Heart Disease/Cancer/Diabetes
Infocore Inc. added this donor master file to the Donorlytics database. Data from multiple sources identifies nearly 1 million contributors to various health-related causes in the last 12 months. Direct mail is the source.
Selections: Adult’s/child’s age range, child’s gender, ethnic assimilation, credit card type, affluence level, income, modeled FICO, length of residence, dwelling type
Price: $85/M
Contact: Infocore Inc., Tom Mack Jr., (760-607-2500, ext. 13; [email protected])
Crafty Catholics
Trinity Direct has assembled a list of Roman Catholics who purchased craft-related products. Nearly 200,000 buyers are available from the last six months. An average buyer is 62 and has a $55,000 income. Direct mail is the source.
Selections: Quarterly hotline, gender, state/SCF/ZIP
Price: $85/M
Contact: Trinity Direct, Bob Stein (973-283-3600; [email protected])
MEET THE BROKER
Introducing Kate Hauspurg of Catamount Group
By Jim Emerson
This week, Meet the Broker features Kate Hauspurg, who talks about her journey from postal lists and insert programs to Internet media brokerage. She sees demand increasing for e-mail lists and Web-based lead generation programs. For her thoughts on dealing directly with owners instead of list managers, click here (directmag.com/meet_the_broker/0918-kate-hauspurg).
SPECIALS!
TravelSmith
A $25/M discount off the base price and a $10/M cap on selections for the TravelSmith list is available for non-competitive test orders through Dec. 19. A total of 788,552 names are on file. Contact Belardi/Ostroy, Kathy Hermann (212-381-1724; [email protected])
Network
