LIST MANAGEMENT CHANGES
–Platinum Data Master File
True North List Marketing has taken over management of this compilation naming more than 4.6 million U.S. companies. List Services Corp. was the prior manager.
Selections: Gender, job function/title, number of employees, phone number, sales volume, SIC/NAICS code, state/SCF/ZIP
Price: $85/M
Contact: True North List Marketing, Lynn Starr (203-459-4348 ext.305; [email protected])
NEW TO MARKET LISTS
–Million Dollar Income Opportunity CD Buyers and Seekers
In the past 12 months, 260,000 individuals either bought or asked about a compact disc that contained information about money-making opportunities.
Selections: Gender, last 90 days, state/SCF/ZIP
Price: $100/M
Contact: Leon Henry Inc., Jim Gallagher (914-285-3456; [email protected])
–Quick Cash Grants for Money Opportunities
In July, 37,500 online-sourced individuals paid $49.95 for an instructional compact disc on applying for grants.
Selections: Gender, hotline, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., Dave Boyd (845-230-6300; ext.327; [email protected])
–Prospective Home Buyers
Named here are more than 1 million confirmed double opt-in individuals.
Selections: Age, gender, household income, marital status, monthly hotline, presence of children, state/SCF/ZIP
Price: $80/M (postal; $100/M (e-mail)
Contact: ETargetmedia.com (954-480-8470; [email protected])
UPDATED LISTS
–Active Moms Postal Data Card
Nearly 10 million survey-sourced mothers have consented to receive e-mail offers on their computers.
Selections: Age, age of children, credit card buyers, demographics, dwelling type, ethnicity, homeowner, household income, lifestyle, mail order buyers, marital status, monthly hotline, phone number, state/SCF/ZIP
Price: $95/M
Contact: Take 5 Solutions, Alex Radetich (561-819-5555 ext. 112; [email protected])
MEET THE BROKER
–Meet the Broker: Amy Carraher
By Larry Riggs
Today we meet Amy Carraher, vice president of sales at Focus USA. A 20-year industry veteran who’s brokered lists at such firms as Mokrynski & Associates, RMI Direct Marketing and 24/7 Mail, she sees the role of the list broker expanding from its original definition. Click for more directmag.com/meet_the_broker/0820-broker-carraher/.