NEW TO MARKET LISTS
–Love of Quilting Magazine Datamatch
This file offers 173,338 direct mail-sold subscribers, 97% of whom are female.
Selections: Age, income, homeowner, date of birth, grandparents, state/SCF/ZIP
Price: $95/M
Contact: List Services Corp., Bonny Rodger (203-791-4447; [email protected])
–Legal Alert for Supervisors E-Mail
Named here are 5,409 professional newsletter subscribers sourced from direct mail and telemarketing.
Selections: State/SCF/ZIP
Price: $250/M
Contact: Direct Media Millard Inc, Mike Mayhew (203-532-2418; [email protected])
–Greenerworking.com PNB Media
A total of 130,000 professional subscribers to this e-newsletter have consented to receive e-mail offers.
Selections: Company size, industry, job title, state/SCF/ZIP
Price: $275/M
Contact: Plattform Advertising, Jim Scova (212-655-5186; [email protected])
UPDATED LISTS
–2008 Craig Stamp Collectors and Philatelists
Direct mail is the source of 129,700 buyers and repeat stamp buyers.
Selections: Amount purchased, area code, Congressional district, county code, hotline, phone numbers, products, gender, state/SCF/ZIP
Price: $70/M
Contact: Charles Moore Associates (215-355-6084; [email protected])
–Donor Apartment Renters List Songs of Love Foundation
About 5,689 direct response-sourced apartment renters who’ve given to this organization are listed here.
Selections: Change of address, country, county, demographics, dwelling type, ethnicity, gender, homeowner, household income, marital status, phone number, state/SCF/ZIP
Price: $125/M
Contact: Songs of Love Foundation, Anis Arafat (718-261-0192; [email protected])
IN THE NEWS
–Aggressive List Management Files For Chapter 7 Bankruptcy
By Richard H. Levey
Aggressive List Management of Springfield, IL filed Chapter 7 bankruptcy liquidation proceedings on Aug. 4. For details, along with a list of creditors, click here: directmag.com/lists/news/aggressive-list-bankrupt-0811/.
LIST TALK
–Keep in Front of the Customer With SMS
By Mary Jane Acito and Steve McFadden
Everyone is talking about SMS today. In Asia, Europe and many other parts of the world, short messaging service (SMS) is a must to include in direct marketing campaigns and has been for several years. In the U.S., we have been slower to implement SMS marketing. Advertisers are changing their mindset however as recent statistics are showing over 75 billion text messages are now sent monthly. This is a 250% growth from the same time last year. Text messaging is now coming into its own as a pivotal part of advertising recommendations in the U.S. marketplace for 2009 and beyond. Click for more directmag.com/lists/0811-lists-keep/.