Listline e-Newsletter 8/11

NEW TO MARKET LISTS
–Love of Quilting Magazine Datamatch
This file offers 173,338 direct mail-sold subscribers, 97% of whom are female.
Selections: Age, income, homeowner, date of birth, grandparents, state/SCF/ZIP
Price: $95/M
Contact: List Services Corp., Bonny Rodger (203-791-4447; [email protected])

–Legal Alert for Supervisors E-Mail
Named here are 5,409 professional newsletter subscribers sourced from direct mail and telemarketing.
Selections: State/SCF/ZIP
Price: $250/M
Contact: Direct Media Millard Inc, Mike Mayhew (203-532-2418; [email protected])

–Greenerworking.com PNB Media
A total of 130,000 professional subscribers to this e-newsletter have consented to receive e-mail offers.
Selections: Company size, industry, job title, state/SCF/ZIP
Price: $275/M
Contact: Plattform Advertising, Jim Scova (212-655-5186; [email protected])

UPDATED LISTS
–2008 Craig Stamp Collectors and Philatelists
Direct mail is the source of 129,700 buyers and repeat stamp buyers.
Selections: Amount purchased, area code, Congressional district, county code, hotline, phone numbers, products, gender, state/SCF/ZIP
Price: $70/M
Contact: Charles Moore Associates (215-355-6084; [email protected])

–Donor Apartment Renters List Songs of Love Foundation
About 5,689 direct response-sourced apartment renters who’ve given to this organization are listed here.
Selections: Change of address, country, county, demographics, dwelling type, ethnicity, gender, homeowner, household income, marital status, phone number, state/SCF/ZIP
Price: $125/M
Contact: Songs of Love Foundation, Anis Arafat (718-261-0192; [email protected])

IN THE NEWS
–Aggressive List Management Files For Chapter 7 Bankruptcy
By Richard H. Levey
Aggressive List Management of Springfield, IL filed Chapter 7 bankruptcy liquidation proceedings on Aug. 4. For details, along with a list of creditors, click here: directmag.com/lists/news/aggressive-list-bankrupt-0811/.

LIST TALK
–Keep in Front of the Customer With SMS
By Mary Jane Acito and Steve McFadden
Everyone is talking about SMS today. In Asia, Europe and many other parts of the world, short messaging service (SMS) is a must to include in direct marketing campaigns and has been for several years. In the U.S., we have been slower to implement SMS marketing. Advertisers are changing their mindset however as recent statistics are showing over 75 billion text messages are now sent monthly. This is a 250% growth from the same time last year. Text messaging is now coming into its own as a pivotal part of advertising recommendations in the U.S. marketplace for 2009 and beyond. Click for more directmag.com/lists/0811-lists-keep/.


Listline e-Newsletter 8/11

* Flaghouse Files
* ABMS Certified Physicians
* Sosland Publishing List Portfolio
* Council on Certification of Health, Environmental and Safety
* Catholic Faith/Catholic Dossier
* Peaceful Valley Farm
* Hey Mom/It’s Me
* Canadian Employment Law Today

LISTS UNDER NEW MANAGEMENT

Flaghouse Files
Aggressive List Management Inc. has been tapped to manage a portfolio of lists for Flaghouse Inc., including a master file with 118,157 catalog buyers from the last 12 months. Separate files identify purchasers from Flaghouse’s Education & Recreation, Sensory Solutions, Special Populations, Healthcare Professionals and Education Professionals catalogs. Flaghouse also offers a list of 18,673 Canadian buyers from the last 12 months. Segments identifying buyers from the last 36 months are available. Direct Media Inc. previously had this account.
Selections: Catalog, facility/organization/school type, purchase amount, product, telephone numbers (U.S.), state/SCF/ZIP
Sample usage: Ceramic Publications Co., Positive Promotion, Mindware Catalog, Best Impressions Catalog, Sunburst Visual Media
Price: $125/M (last-12-month buyers)
Contact: Aggressive List Management Inc., Rhea Miller (217-787-2029, ext. 204; [email protected])

ABMS Certified Physicians
Lake Group Media Inc. has been chosen to manage a list of physicians that comes from the American Board of Medical Specialities. Data is derived from an ABMS directory published by Elsevier. It lists 570,567 U.S. and 6,765 Canadian doctors. Selections are available for more than 50 certified specialties, in addition to more than 100 sub-specialty selects. PCS Mailing List Co. was the prior manager.
Selections: Type of practice, specialty, sub-specialty, medical school, graduation year, first certification, certification expiration, age, home/business address, gender, one per site, province, FSA, state/SCF/ZIP
Sample usage: Cleveland Clinic Foundation, People to People, Massachusetts Medical Society, HCPro Inc., Cambridge Who’s Who, Oxford University Press
Price: $115/M (U.S. file); $135/M (Canadian file)
Contact: Lake Group Media Inc., Daniel Grubert (914-925-2449; [email protected])

Sosland Publishing List Portfolio
Sosland Publishing Co. has appointed Statlistics to manage controlled circulation lists for nine magazines. The largest file for Meat & Poultry has 20,211 subscribers. Next in order of size are Food Business News, Baking Buyer, Instore Buyer, Baking & Snack, World Grain, Baking & Snack International, Biofuels Business and Milling & Baking News. Counts for these titles range from 18,199 to 3,363.
Selections: Business/industry, job title, gender, state/SCF/ZIP
Price: $125/M (most files)
Contact: Statlistics, Scott Perillo (203-778-8700, ext. 132; [email protected])

Council on Certification of Health, Environmental and Safety
Infocus Marketing Inc. has been tapped to oversee a slit of 2,298 technicians for the Council on Certification of Health, Environmental and Safety Technologists. This file consists of certified occupational health and safety professionals. Dunn Data Co. was the prior list manager.
Selections: State/SCF/ZIP
Price: $350 (entire file)
Contact: Infocus Marketing Inc., Maggie Powers (540-428-3249; [email protected])

Catholic Faith/Catholic Dossier
Ignatius Press has appointed to Trinity Direct to manage lists of former subscribers to Catholic Faith and Catholic Dossier magazines, with 3,563 and 7,087 names, respectively. These titles have not been published in more than a year. Catholic Lists was the previous list manager.
Selections: state/SCF/ZIP
Sample usage: Dominican Sisters of Mary, Archdiocese for Military Services, Thomas More College (Catholic Faith); Aid to the Church in Need, Alaskan Shepard, Catholic Answers, Catholic Bishops of Northern Alaska, Catholic Family and Human Rights, Dominican Sisters
Price: $85/M
Contact: Trinity Direct, Joy Jacobs (973-283-3600; [email protected])

NEW LISTS

Peaceful Valley Farm
Peaceful Valley Farm Supply Inc. offers a list of 24,144 buyers from the last 12 months. This catalog and Web marketer generates $100 orders for organic farming and gardening products. Products sold include organic fertilizers, compost and items for weed and pest control.
Selections: Purchase amount ranges, hotlines, state/SCF/ZIP
Price: $115/M (last-12-month buyers)
Contact: RMI Direct Marketing, Mark Eubanks (203-825-4640; [email protected])

SPECIALS!

Hey Mom/It’s Me
A $25/M discount off the base price is being offered for the Hey Mom/It’s Me file until Sept. 19. More than 9.8 million names are available for targeting families with children and expectant parents. Contact Infinite Media, Jeffrey Hudes (914-949-1547, ext. 125; [email protected])

Canadian Employment Law Today
Mailers who test Thomson Carswell’s entire list of 2,013 subscribers to Canadian Employment Law Today receive $20/M off the base price. Contact Cornerstone Group of Companies, Richard Todd (416-932-9555, ext. 136; [email protected])