* Cardinal Newman Society Donors
* GreenProGuide.com
* Vendome Group Healthcare Newsletters
* Craft Book Center
* Civil Service Professionals Today
* LifestyleBase Telecommunications Responders
* Smarthome PIP
* Introducing Joanna Dymond of Rich List Co.
* Correction
LISTS UNDER NEW MANAGEMENT
Cardinal Newman Society Donors
Trinity Direct has been chosen to manage the Cardinal Newman Society’s list of donors. It identifies nearly 12,000 Roman Catholic contributors from the last 18 months. A separate segment lists more than 15,000 individuals who gave contributions more than 19 months ago. Direct mail is the source. Lawrence Direct formerly managed this file.
Selections: Gender, state/SCF/ZIP
Price: $135/M (last-18-month donors)
Contact: Trinity Direct, Bob Stein (973-283-3600; [email protected])
NEW LISTS
GreenProGuide.com
The ProGuideNetwork.com Web site network has introduced lists of environmentally concerned business professionals from various industries. Separate files offer 43,181 postal and 59,399 e-mail addresses for individuals who registered at the GreenProGuide.com site.
Selections: Number of employees, recency, SIC code, job title/function, one per company, state/SCF/ZIP
Price: $150/M (postal file); $200/M (e-mail file)
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
Vendome Group Healthcare Newsletters
Vendome Group has released e-mail addresses targeting subscribers to several healthcare e-mail newsletters. These include Healthcare Informatics (40,000), Long-Term Care Living (24,000) and Addiction Professional (6,000). The first one reaches information technology professionals in the healthcare industry. The others target specialized healthcare professionals, including clinicians and administrators.
Price: $300/M
Contact: Lake Group Media Inc., Paige McKiernan (914-925-2426; [email protected])
Craft Book Center
More than 1.3 million consumers who purchased books online are listed. Book topics ranged from painting to cottage style crafts. The average order was $50. Selections: Age, gender, income, lifestyle, telephone number, presence of children, monthly hotline, magazine subscribers, online newsletter subscribers, book buyers by interests, craft pattern buyers, painting classes, retail buyers, personal computers, new credit cards, new telephone numbers, lifestyle, new homeowners, state/SCF/ZIP
Price: $95/M
Contact: Media Source Solutions Inc., Michele Volpe (954-788-0213; [email protected])
Civil Service Professionals Today
Firefighters, police officers, air traffic controllers, postmasters and other civil service professionals are included in the list. The count is 144,000. Direct mail surveys are the source.
Selections: Age, education, ethnicity, gender, homeowner, household income, length of residence, lifestyle, mail order buyer, marital status, telephone number, presence of children, profession, state/SCF/ZIP
Price: $85/M
Contact: ListSolutions, Sandy Ostrander (732-729-0500, ext. 17; [email protected])
LifestyleBase Telecommunications Responders
Consumers who responded to offers for telephone, wireless and other communications services are named here. Nearly 600,000 postal and e-mail records are available. The source is a dating Web site featuring offers in various product categories.
Selections: Hotlines, telephone number, age, alcohol consumption, body type, long distance/wireless, ethnicity, gender, income, language, mail order buyers, marital status, presence of children, religion, sexual orientation, smoker/nonsmoker, state/SCF/ZIP
Price: $60/M
Contact: LH Management Division, Leon Henry Inc., Jody Smith (914-285-3456; [email protected])
NEW INSERT MEDIA
Smarthome PIP
Home automation company Smarthome is starting a catalog package insert program. It ships roughly 210,000 packages annually to customers who spent on average $180. Each package can carry up to eight inserts. The maximum size for inserts is 5-1/2 by 8-1/2 inches.
Price: $65/M
Contact: RMI Direct Marketing Inc., Hillary Taylor (203-825-4631; [email protected])
MEET THE BROKER
Introducing Joanna Dymond of Rich List Co.
This week, Meet the Broker features Joanna Dymond. She’s concerned about the obstacles to using text messaging lists for telemarketing. For more, click here (directmag.com/meet_the_broker/0731-broker-joanna-dymond).
Correction
Chessie Lists was the prior manager of the Applied Technology Institute Courses list (Direct Listline, July 31). The file had been off the market since most files formerly managed by Chessie were transferred to Bethesda List Center Inc. earlier this year.
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