* The Scientist
* Lady Grace
* TouchStone Catalog
* Phc News
* Traveling Business Executives
* Tamayo Miyares & Sherman
* Harlequin Canada Statement PIP
* People in the News
LISTS UNDER NEW MANAGEMENT
The Scientist
Lake Group Media Inc. was appointed list manager for The Scientist, a magazine read by life science professionals. Separate segments offer postal addresses for 43,984 U.S. and 10,849 international subscribers, as well as 115,754 e-mail addresses. ALC Data Management had been handling these files.
Selections: Hotlines, degree, job function/title, area of work, organization type, country, region, state/SCF/ZIP
Sample usage (U.S. postal file): Agilent Technologies, American Association for the Advancement of Science, Barnett International, BioWorld Online, CRC Press Inc., Daigger, Eastman Kodak Co., Institute for Scientific Information, ISI ResearchSoft, Medical Economics Co., Nature America Inc., The Scientific World, SPSS Inc., Stratagem Marketing, Thompson Publishing Group, University of California at Santa Cruz
Price: $185/M to $395/M
Contact: Lake Group Media Inc., Belkys Reyes (914-925-2406; [email protected]) — postal); Paige McKiernan (914-925-2426; [email protected]) — e-mail)
Lady Grace
Belardi/Ostroy has been tapped to manage the Lady Grace catalog’s customer file. It names 106,342 buyers overall and 67,369 from the last 12 months. The average sale was $55 for women’s intimate apparel and lingerie. Direct Media Inc. was the previous list manager.
Selections: Hotlines, purchase amount (ranges), gender, state/SCF/ZIP
Sample usage: Auditions, Footsmart, Silhouettes
Price: $105/M
Contact: Belardi/Ostroy, Caroline Gensone (212-381-1741; [email protected])
TouchStone Catalog
Management of the TouchStone Catalog list has moved to Direct Media Inc. The file identifies 62,530 who bought home furnishings during the last 12 months. A typical customer is at least 45 years old and earns $75,000 or better annually. The unit of sale was $120. An affiliated company, Millard Group Inc., was the former manager.
Selections: Hotlines, purchase amount (ranges), last purchase amount, multibuyers, gender, state/SCF/ZIP
Sample usage: J.C. Penney, OfficeScapes, Harry & David, AllPosters.com, Cottage Shop, Charles Keath Ltd., Gump’s, Old Durham Road by Picker, Pierre Deux, Source Perrier Collection, Uno Alta Volta, Victorian Papers, Winterthur Museum, Ballard Designs, Brushstrokes Fine Art Inc., Cinmar Inc., Sturbridge Yankee Workshop
Price: $120/M
Contact: Direct Media Inc., Matthew Musikar (203-532-2445; [email protected])
NEW LISTS
Phc News
TBM Publishing Inc. is offering a list of 46,968 subscribers to Phc News, a magazine for plumbing and hydronic contractors. Some 11,801 e-mail addresses are available. Executives, foremen, estimators, salesmen and engineers are among this magazine’s audience.
Selections: Telephone number, job title, type of contracting/construction, annual sales volume, number of trucks, recommend/approve, state/SCF/ZIP
Price: $125/M (postal file); $300/M (e-mail file)
Contact: Information Refinery Inc., Dave Foster (800-529-9020; [email protected])
Traveling Business Executives
Nearly 1.2 million business execs who work at firms with 10 or fewer employees are listed here. The median age and yearly income of those named is 56 and $75,693. Sources include directories, SEC filings, the Better Business Bureau, new business registrations and multiple direct mail surveys.
Selections: Age, income, ethnicity, religion, credit card, gender, state/SCF/ZIP
Price: $90/M
Contact: The Services Group, Kathy Woods (630-495-5478, ext. 230; [email protected])
Tamayo Miyares & Sherman
This multicultural direct marketing agency is offering new list segments that identify Hispanic Catholics, homeowners and small business owners/operators. Counts range from 724,000 to more than 11.8 million. The source is a direct mail master file enhanced with overlaid data.
Selections (depending on file): Monthly hotline, adult’s/child’s age and gender, marital status, mail order buyer, language preference, credit card, length of residence, household income, lifestyle, country of origin, telephone number, size of company, number of employees, recency, title, year started, state/SCF/ZIP
Price: $105/M to $190/M
Contact: List Services Corp., Jennifer Cronin (203-743-2600, ext. 362; [email protected])
NEW INSERT MEDIA
Harlequin Canada Statement PIP
Inserts are placed inside collection letters mailed to 7,700 Canadian book-club members with past due invoices. Mailings will be targeted outside Quebec. Inserts must be between 3 by 5-1/2 inches to 3-1/2 by 7-1/4 inches. Offers for sweepstakes or contests will not be accepted.
Price: $60/M (Canadian)
Contact: Cornerstone Group of Companies, Richard Todd (416-932-9555, ext. 136; [email protected])
People in the News
Lisa Buoniconti has been promoted to vice president of media management at Worldata. Buoniconti oversees management of lists and online media. She’s been with the company for eight years.
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