* Jigsaw Directory Lists
* Paisano Motorcycle Magazine Files
* Tags for Pets
* YouTube Advertising Kit Buyers
* dLife Members
* Subcontractors from MyServiceForce.com
* Financial Executives International
* InfoUK Develops British Business Database
* Short Cuts
LISTS UNDER NEW MANAGEMENT
Jigsaw Directory Lists
Jigsaw Data Corp. has appointed MeritDirect to manage a portfolio of online business directory lists. Jigsaw offers nine lists, including a business executive master file with more than 4.3 million names. Individual files are available for targeting Canadians, educators, government executives and corporate level executives, in addition to lists of professionals involved with human resources, information technology, sales and marketing, and small businesses. A new e-mail master file is due for launch shortly. Direct Partner Solutions was the prior list manager.
Selections (master file): Business/industry type, gender, job function/title, number of employees, telephone number, sales volume, hotlines, one per company, state/SCF/ZIP
Price: $100/M (master file)
Contact: MeritDirect, Chris Blohm (914-368-1031; [email protected])
Paisano Motorcycle Magazine Files
Paisano Publications has tapped Altman Data Marketing LLC to manage lists of motorcycle magazine subscribers. The appointment includes a master file comprised of 86,669 subscribers to Easyriders, V-Twin, Biker and In the Wind. These titles target Harley-Davidson motorcycle enthusiasts. Separate files are available for each title. No telemarketing is allowed. MKTG Services was the prior list manager.
Selections: Hotlines, state/SCF/ZIP
Sample usage: Shade Tree, Barton Cotton, Thompson & Co., Motosport,
Price: $90/M (master file)
Contact: Altman Data Marketing LLC, Ken Altman (732-995-4419; [email protected])
Tags for Pets
Statlistics has been selected to manage American Pet Classics’ Tags for Pets list of 51,732 buyers from the last 12 months. Products sold include plastic, brass and steel pet tags, leashes and collars. Orders were generated from tagsforpets.com and insert media. RMI Direct Marketing Inc. previously oversaw this file.
Selections: Hotlines, gender, telephone number, state/SCF/ZIP
Sample usage: Alpha Dog Marketing, American Society for Prevention of Cruelty to Animals, Animal Rescue League of Boston, Anti-Cruelty Society, Guiding Eyes for the Blind, Humane Society, Improvements, National Humane Education Society, North Shore Animal League, People for the Ethnical Treatment of Animals
Price: $85/M
Contact: Statlistics, Marge Fernbach (203-778-8700, ext. 136; [email protected])
NEW LISTS
YouTube Advertising Kit Buyers
More than 30,000 consumers with home-based businesses are identified. Those listed paid a one-time $100 fee, plus $50 per month for online access to a resource center and information about how to advertise on YouTube. The sources are e-mail, banner ads and search engine offers from March.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: List Acquisition Inc., Noah Markel (877-575-2739; ext. 3002; [email protected])
dLife Members
LifeMed Media Inc. offers a list of 270,000 members of dLife.com, a Web site focusing on diabetes. The file is comprised of diabetics and health managers who responded to direct mail and online offers from dLife.
Selections: Diabetes Type I or II, quarterly hotline, caregiver, professional, medication, gender, age, income, marital statues, mail order buyer, state/SCF/ZIP
Price: $150/M
Contact: Catamount Group, Tim Murphy (203-778-4110; [email protected])
Subcontractors from MyServiceForce.com
A total of 221,239 subcontractors who purchased software for mobile field service and productivity are on file. Orders were generated and received from a Web site.
Selections: Business type, sales volume, number of employees, telephone number, state/SCF/ZIP
Price: $110/M
Contact: Information Refinery Inc., Brahm Schenkman (201-529-2600; [email protected])
Financial Executives International
This group’s membership list consists of 11,000 chief financial officers and other senior financial executives. More than 10% of members come from organizations with annual revenues in excess of $1 billion.
Selections: Number of employees, revenue, ownership, titles, gender, state/SCF/ZIP
Price: $175/M
Contact: MGI Lists, Santo Scrimenti (703-706-0390; [email protected])
IN THE NEWS
InfoUK Develops British Business Database
InfoUK, the new British-affiliate of InfoUSA, plans to introduce a database of businesses registered in the United Kingdom during the International Direct Marketing Fair in London at the end of this month.
The database consists of names and addresses for more than 2.5 million businesses and 3 million business contacts, which can be sorted by industry sector, sales volume, number of employees and geography. Data was compiled by telephone.
Short Cuts
List Day will be held June 12 as part of the 2008 DM Days New York Conference & Expo. Sessions are planned for topics ranging from data management to e-mail. For more information contact the Direct Marketing Association, 212-790-1500; www.dmdays.com.
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