NEW TO MARKET LISTS
–IIS Opportunity Buyers
During March, 2,293 direct mail and telemarketing sourced individuals paid at least $79 for a business opportunity program. This file is 64% male.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: Macromark Inc., Paula Dazi (845-230-6300 ext. 349; [email protected])

–Pre-Natal/New Mothers from American Health Census
Nearly 5 million confirmed opt-in individuals answered lifestyle questions on the site AmericanHealthCensus.com.
Selections: One-month hotline, age range, child’s age, credit card, expected due date, first-time mothers, homeowner, income range, marital status, phone number, plan to nurse, preferred diaper brand, state/SCF/ZIP
Price: $100/M
Contact: DirectInnovations Inc., Her Torgersen (404-402-2825; [email protected])

–Nurses Postal Database
More than 3 million registered nurses have given their consent to receive marketing communications online.
Selections: Age, credit card buyers, dwelling type, ethnicity, gender, homeowner, household income, mail; order buyers, monthly hotline, phone number, presence of children, state/SCF/ZIP
Price: $200/M
Contact: Take 5 Solutions, Alex Radetich (561-819-5555 ext.112; [email protected])

UPDATED LISTS
–Cash in Your Pockets
This file names 412,730 confirmed opt-in individuals who’ve applied for a cash advance of up to $1,500. They’ve been sourced from various direct marketing vehicles.
Selections: One-month hotline, date of birth, homeowner, phone number, state/SCF/ZIP
Price: $85/M
Contact: Marketing List Services, John LiPuma (718-971-6626; [email protected])

–The Party Life: Gambles, Smokes and More
Five million confirmed opt-in individuals sourced from direct response have been identified as hearty partiers.
Selections: Age, gender, income, lifestyle, phone number, recency, state/SCF/ZIP
Price: $85/M
Contact: Media Source Solutions; John Salmon (954-788-0213; [email protected])

MEET THE BROKER
–Meet the Broker: Leslie Pulford
By Larry Riggs
Today we meet Leslie Pulford, senior vice president and general manager of fundraising at LDS Group Inc.. She feels that previous experience as chief strategist at nonprofit direct mail firm Barton Cotton gave her special insight into the needs of both nonprofit mailers and list brokers. Click for more (directmag.com/meet_the_broker/0424-broker-leslie-pulford/index.html)

* The Printery House
* KnowledgeStorm
* Women’s Basketball
* Skin Perfection Beauty Product Buyers
* VA Loan Holders/Veterans by Branch
* Our Music of Faith
* Eye of Ra Astrological Product Buyers
* Collections Etc. Pet Product Buyers

LISTS UNDER NEW MANAGEMENT

The Printery House
Trinity Direct has been selected to manage The Printery House’s master file. It lists 123,327 buyers of religious greeting cards, stationery, collectibles and other products. Direct mail is the source. RMI Direct Marketing formerly managed this list.
Selections: Gender, 6-month hotline, $25/$50-plus buyers, state/SCF/ZIP
Sample usage: Alzheimer’s Association, American Institute for Cancer Research, Franciscan Missions, National Children’s Cancer Society, National Shrine, St. Joseph’s Indian School
Price: $100/M
Contact: Trinity Direct, Bob Stein (973-283-3600; [email protected])

KnowledgeStorm
TechTarget has chosen MeritDirect to represent the KnowledgeStorm postal and e-mail master files, with 384,510 and 18,662 U.S. records respectively. Canadian and other international records are available. These files target engineers, developers and other information technology professionals. Those listed have registered to use the KnowledgeStorm Internet search engine to research and compare IT products and services. VentureDirect Worldwide was the prior list manager.
Selections: Telephone number, number of employees (range), industry, job function, purchase scope, Canadian, state/SCF/ZIP
Price: $250/M (postal file); $400/M (e-mail file)
Contact: MeritDirect, Bill Kamberis (914-368-1199; [email protected])

Women’s Basketball
Goldman Group Inc. has appointed Boutique List Services Inc. to oversee a list of 18,000 subscribers to Women’s Basketball magazine. The average subscriber is college-educated, 35, with a $60,000 household income. Direct Media Inc. previously managed this file.
Selections: Hotlines, gender, state/SCF/ZIP
Sample usage: Source Interlink, ESPN Magazine
Price: $95/M
Contact: Boutique List Services Inc., Joy Contreras (845-271-4080, ext. 102; [email protected])

NEW LISTS

Skin Perfection Beauty Product Buyers
SP Beauty has released a list of skin care product buyers. Segments are available for 26,306 responders and 4,695 buyers from March. The unit of sale ranged from $20 to $100. Direct response television is the source.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: List Acquisition Inc., Noah Markel (877-575-2739; ext. 3002; [email protected])

VA Loan Holders/Veterans by Branch
This file identifies 385,000 homeowners with mortgages backed by the Veteran’s Administration. It includes National Guard and Coast Guard veterans, as well as those who served in the army, navy, air force or marines. The sources are direct mail and the Internet.
Selections: Age, branch of service, ethnicity, gender, household income, mail order buyers, monthly hotline, state/SCF/ZIP
Price: $80/M
Contact: List Bargains Division, Media Source Solutions, Amy Benicewicz (203-746-6640; [email protected])

Our Music of Faith
Buyers of religious and inspirational music are identified. A total of 96,372 buyers from the last 12 months have been assembled. Internet domain names, landline telephone and cell phone numbers are available. The source is direct mail.
Selections: Hotline, age, income, religion, presence of children, ethnicity, gender, state/SCF/ZIP
Price: $95/M
Contact: List Services Corp., Bonny Rodger (203-791-4447; [email protected])

Eye of Ra Astrological Product Buyers
Believers in astrology and the occult are included in this list of lucky pendant buyers. A total of 2,635 buyers are named. The unit of sale was $50. Direct mail is the source.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., Mary Ellen Meyer (845-230-6300, ext. 324; [email protected])

NEW SELECTS

Collections Etc. Pet Product Buyers
New pet selections identifying buyers of products with horse themes, and products for dogs and cats have been added to this list. Altogether 453,883 buyers from the last 12 months are available. An average customer is 56 with a $51,270 household income. The source is a catalog.
Additional selections: Purchase amount (ranges), average purchase, last purchase, cash/credit card buyers, gender, Internet buyers, single/multibuyers, product, state/SCF/ZIP
Price: $100/M
Contact: Direct Media Inc., Matthew Musikar (203-532-2445; [email protected])