* EyeQ Infinite Mind Product Buyers
* L.A. Police Gear Product Buyers
* TV Guide Files
* Street Smart Educated Investors
* People in the News
* Short Cuts
* Gump’s Catalog
* Reader’s Digest Large Print
LISTS UNDER NEW MANAGEMENT
EyeQ Infinite Mind Product Buyers
List Services Corp. has been appointed to manage this list of software buyers. It identifies 700,000 individuals who purchased software to help increase their reading speed, including 200,000 from the last 12 months. Records are available for postal and telemarketing offers. The sources include DRTV and radio (80%) and the Internet (20%). Gnames Advantage was the prior list manager.
Selections: Hotlines, gender, inquirers, purchase amount, multibuyers, state/SCF/ZIP
Price: $95/M (postal file); $400/M (telemarketing file)
Contact: List Services Corp., Lesley Gibson (203-791-4175; [email protected])
NEW LISTS
L.A. Police Gear Product Buyers
Postal addresses for 160,000 last-12-month buyers are available from Internet marketer L.A. Police Gear Inc., in addition to 110,000 e-mail addresses. Customers include police, military and security personnel and the general public. Products sold include backpacks, belts, footwear, gloves, holsters and jackets. The average order was $110. Home addresses are provided for 95% of this file.
Selections: Hotlines, state/SCF/ZIP
Price: $110/M (postal file); $140/M (e-mail)
Contact: LH Management Division, Leon Henry Inc., Barbara Hoina (914-285-3456; [email protected])
TV Guide Files
TV Guide has expanded its list portfolio and released data cards for new list segments. One such file targets 1.8 million health and fitness enthusiasts. Others identify (333,430) subscribers interested in home decorating and (504,673) subscribers interested in dieting and weight loss. Direct mail is the source.
Selections: Age, gender, income, recency, source, change of address, state/SCF/ZIP
Price: $123/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
Street Smart Educated Investors
Individuals who purchased products and services geared for investors are included in this list of 724,366 buyers from the last 12 months. Such purchases include seminars, newsletters, software, books and DVDs. Sales were generated at Web sites.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., Mary Ellen Meyer (845-230-6300, ext. 324; [email protected])
IN THE NEWS
People in the News
Anthony DiNino has been promoted to vice president of the A/M Direct insert media division at Millard Group Inc. DiNino has worked on such accounts as Rodale, Time-Life, Collections Etc., Norm Thompson and Solutions. He joined the firm in November 2003 and has worked in direct marketing since 1994.
The Cornerstone Group of Companies has promoted Vish Ramkissoon to vice president of list processing services. He has been with this Canadian company for four years.
Short Cuts
Catalog files offered by Spiegel Brands Inc. (Carabella, A.B. Lambdin and Newport News) previously managed by Millard Group Inc. have been transferred to its affiliate Direct Media Inc. The new account rep is Kristina DiFrancesco (203-532-2361; [email protected])
SPECIALS!
Gump’s Catalog
A $10/M discount off the base price and $15/M cap on selects are being offered for non-competitive tests of the Gump’s file until April 15. The file names nearly 80,000 buyers from the last 12 months. Contact Belardi/Ostroy, Chris Volz (212-381-1719; [email protected])
Reader’s Digest Large Print
This Reader’s Digest list is available for half price for tests in the health market through the end of March. Some 333,000 names are on file. Contact ALC Data Management, Susan Packard (609-580-2785; [email protected])
Network
