LIST MANAGEMENT CHANGES
–Personnel Policy Service HR Professionals
This file names 55,647 subscribers who

* Analog TV Viewers Non-Cable Subscribers
* Home Buyers Club
* VFW Non-Member Donor Avid Outdoorsmen
* Military Veterans Master File
* Catholic Travelers by Age
* Nutrival’s Potency Factor
* Medical Device Manufacturers
* National Institute of Business Management Newsletter
* Sr. Strategic Planning Analyst

NEW LISTS

Analog TV Viewers Non-Cable Subscribers
Identifies 6 million consumers who receive free analog television signals via rooftop or set-top antennas. Analog TV broadcasting will be discontinued Feb. 17, 2009. The source of this data is software used for mapping the boundaries of cable, digital, and Internet-access service areas.
Selections: Monthly hotline, homeowner, dwelling type, Hispanic, telephone number, gender, lifestyle, marital status, one name per site, presence of children, language, state/SCF/ZIP
Price: $85/M
Contact: ABC Direct Marketing Services Inc., Joyce I. Landry (212-327-3315; [email protected])

Home Buyers Club
Names 117,495 consumers who paid $20 for information about buying real estate. Topics included foreclosed properties, lease purchase options and making purchases with no down payment or credit check.
Selections: Hotlines, gender, SCF/ZIP
Price: $100/M
Contact: Geon Media Group, Maryls Haugo (801-619-7800; [email protected])

VFW Non-Member Donor Avid Outdoorsmen
This is a list of those who contributed to the Veterans of Foreign Wars but are not members. The count for the last 36 months is 239,212. Those on the file reportedly are interested in fishing and hunting. Many own recreational vehicles. Direct mail is the source.
Selections: Hotlines, age, dollar amount, gender, state/SCF/ZIP
Price: $90/M (last-36-month donors)
Contact: RMI Direct Marketing Inc., Dan Hennessy (203-825-4641; [email protected])

Military Veterans Master File
Some 636,100 veterans of all ages – from the World War II era to the ongoing war in Iraq – are listed. Data is derived from multiple direct mail sources which have been overlaid with psychographics.
Selections: Age, gender, income, product/service buyer, education, homeowner, lifestyle, credit cardholder, donor categories, catalog/coupon/Internet shopper
Price: $80/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])

Catholic Travelers by Age
The names of approximately 800,000 who purchased travel packages or other travel-related products and services within the last 12 months are listed. Direct mail is the source.
Selections: Enhancements, marital status, age, income, gender, state/SCF/ZIP
Price: $85/M
Contact: Trinity Direct, Bob Stein (973-283-3600; [email protected])

Nutrival’s Potency Factor
This is a list of 398,241 customers, mostly men age 55 and older, who bought a sexual potency product in 2006 and 2007. The unit of sale was $34. Direct mail is the source.
Selections: Quarterly hotline, year, state/SCF/ZIP
Price: $95/M
Contact: List Authority, Maria Ricca (201-666-0100; [email protected])

NEW COMPILED LISTS

Medical Device Manufacturers
A file comprised of 28,055 executives at medical device manufacturing firms. Includes executives from such firms as Johnson & Johnson, Merck, and DuPont. Sources include directories and public records.
Selections: Job function, state/SCF/ZIP
Price: $95/M
Contact: Bethesda List Center Inc., David James (301-968-1712; [email protected])

NEW INSERT MEDIA

National Institute of Business Management Newsletter
Inserts will ride-along with monthly newsletter mailings. About 504,000 newsletters are sent to subscribers annually. Up to two inserts per newsletter can be accepted. Inserts must be between 3 by 5 inches to 5-1/2 by 8-1/2 inches.
Price: $65/M
Contact: LH Management Division, Leon Henry Inc., Barbara Hoina (914-285-3456; [email protected])

CLASSIFIEDS

Sr. Strategic Planning Analyst
This Pasadena based position requires an individual who brings 5+ years experience in interpreting donor retention, lapsed donor reactivation, and long term donor value. The candidate must have experience counseling clients and account management on donor file performance trends and recommending alternative strategies to overcome strategic and organizational challenges. The ideal candidate must be experienced in conducting detailed results-based analysis of clients’ campaign programs and presenting analytical evaluations and recommendations in a clear and concise manner. They must have developed actionable recommendations and implemented strategies designed to improve donor file health. BS/BA is preferred. Advanced knowledge in Word, Excel and Powerpoint required. Strong analytical & math skills a must as well as solid oral and written communication skills. Must be experienced in making concise and persuasive client presentations. Please email resume and cover letter to [email protected].