* S.A. Advisory Financial Newsletter
* Herbal Plus Male Potency
* Getaway Travelers Timeshare Owners
* IST Sweepstakes Report Buyers
* VP Media Enters List Business
* People in the News
* Limoges Jewelry Master File
* Classifieds
LISTS UNDER NEW MANAGEMENT
S.A. Advisory Financial Newsletter
MetaResponse Group has been chosen to serve as the list manager for S.A. Advisory, a financial newsletter publisher and investment advisory firm. Its list consists of 78,449 subscribers and buyers of telephone investment advisory services. The unit of sale ranges from $80 to $1,200. Direct mail and the Internet are the sources. Name-Finders Lists Inc. formerly handled this file.
Selections: State/SCF/ZIP
Price: $145/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; [email protected])
Herbal Plus Male Potency
Net60 LLC has been hired to manage the Herbal Plus list of men’s potency products buyers. More than 20,000 customers are identified. Separate list segments are available for buyers from the second, third and fourth quarters of 2007. Sales were generated with space advertising. Impulse Media was the prior list manager.
Selections: Gender, state/SCF/ZIP
Sample usage: Gem Products, Hampshire Labs, Health Research Labs, Ironwood Labs, Tabak’s Health Products
Price: $110/M
Contact: Net60 LLC, Fabiola Molina (718-667-3434; [email protected])
NEW LISTS
Getaway Travelers Timeshare Owners
A list of 808,085 owners of timeshare vacation properties has been assembled with data from timeshare exchange companies. The average sale was $14,000. Those listed are on average 45 with a $75,000 or better income. Telephone numbers are available. Sources include direct mail and telemarketing.
Selections: Monthly hotline, timeshare location, gender, presence of children, income, reading interest, donors, religion, age, state/SCF/ZIP
Price: $95/M
Contact: List Services Corp., Joan Ginty (203-791-4450; [email protected])
IST Sweepstakes Report Buyers
Separate lists identify buyers in the United Kingdom and other international buyers who responded to English language mailings. Each offers approximately 2,500 monthly hotline names. The unit of sale was $30.
Selections: Gender, multibuyers, geography
Price: $275/M
Contact: Regency Direct Mail Ltd., Sarb Athwal (604-853-3035; [email protected])
IN THE NEWS
VP Media Enters List Business
VP Media Inc., a new list management and brokerage firm has opened in Charlotte, NC. Data cards have been released at vpmedia.com for lists of new movers, new homeowners, cell phone product buyers and Internet car loan applicants.
VP Media is at first sourcing wholesale data and offering it as a private label list reseller, which is how many list firms got started.
Founder and president Peter Bertorelli did insert media work for Doyle Publishing and Direct Media Inc. many years ago. He had been doing cell phone marketing work for the last seven years.
People in the News
Heather Maylander joined Lake Group Media Inc. on Tuesday as managing director of list brokerage. Maylander has extensive experienced in catalog, retail, publishing and nonprofit fundraising markets. She was formerly executive vice president of list brokerage at American List Counsel Inc., where she had worked for 21 years.
Scott Walker has been appointed executive vice president for the Teramedia Division of V12 Group. Walker’s responsibilities will include expanding Teramedia’s sales force and relationships with clients and partners. Walker has 14 years of experience in direct marketing. He was most recently with Acxiom Corp.
SPECIALS!
Limoges Jewelry Master File
New test mailers are being offered 50% off the base price of this master file until June 30. One of the segments available identifies 429,150 jewelry buyers from the last 12 months. Contact Names and Addresses Inc., Sara Bryan (815-354-7272; [email protected])
CLASSIFIEDS
Classifieds
Insert Media Supervisor
Pasadena direct response agency specializing in fundraising for humanitarian non-profits seeks Insert Media Supervisor to oversee all space and insert media placement and buys including statement stuffers, newspaper and magazine advertising, FSI’s and polybag programs. Must have 5-10 years of print and insert media advertising experience in a supervisory role. Must have a strong background in direct response marketing, clearly demonstrated skill in rate negotiation, and ability to communicate in a fast-paced environment. Excellent analytical and organizational skills required. Please email resume and cover letter to [email protected]).
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