LIST MANAGEMENT CHANGES
–Kids Discover
Statlistics has been appointed manager of a list of 222,574 subscribers to Kids Discover, a magazine for children ages 7 to 12. Millard Group Inc. was the previous list manager. Direct mail is the source.
Selections: Gender, child

ON TODAY’S DIRECT LISTLINE:
* Tamayo Miyares & Sherman Latino Files
* SmartStream
* Crohn’s & Colitis Foundation of America
* Buyer Advantage Donors by Charity
* Vitamin Shoppe PIP
* Off-Road Adventures
* People in the News
* Accutrend New Business Source

LISTS UNDER NEW MANAGEMENT

Tamayo Miyares & Sherman Latino Files
List Services Corp. has been chosen to manage lists of Latino consumers and businesses for the Tamayo Miyares & Sherman, a multicultural direct marketing agency. The consumer file contains data for more than 16 million households. Businesses either owned or operated by Hispanics and those with a majority of Hispanic employees or customers are represented on the 3.3-million name business file. Sources include direct mail and the Internet. List exchanges are not available. Sound Beach Marketing Partners previously oversaw these files.

Selections (depending on file): Adult’s/child’s age/gender, credit card, homeowner/renter, presence of children, length of residence, household income, lifestyle, religion, mail order buyer, language, country of origin, telephone number, company size, number of employees, annual sales volume, home business, quarterly hotline, recency, marital status, title, year started, state/SCF/ZIP
Sample usage: Scholastic at Home, AARP, AAA, United Healthcare
Price: $95/M (consumer file); $180/M (business file)
Contact: List Services Corp., Jennifer Cronin (203-791-4162; [email protected])

SmartStream
Solution Publishing recently named MeritDirect to manage a postal and e-mail lists for SmartStream. This journal provides customized content to 121,810 subscribers in the information technology field. Direct Media Inc. was the previous manager.
Selections: Businesses/industry type, job title, max per company/site, number of employees, telephone number, recency, SIC Code, interest area, operating system, state/SCF/ZIP
Price: $180/M (postal file); $350/M (e-mail file)
Contact: MeritDirect, Chris Blohm (914-368-1031 [email protected])

NEW LISTS

Crohn’s & Colitis Foundation of America
The foundation has a list of 61,117 donors who supported medical research and educational programs related to digestive diseases. Contributors gave on average $20 in response to direct mail.
Selections: State/SCF/ZIP
Price: $90/M
Contact: Direct Media Inc., Peggy O’Keefe (203-532-3760; [email protected])

Buyer Advantage Donors by Charity
Nearly 3 million names and numerous donor categories are available. Those listed supported appeals related to AIDS, hurricanes, tsunamis, earthquakes, ailments, children and the environment, among other causes. The average contribution was $30. Sources include direct mail, telemarketing and the Internet.
Selections: Monthly hotline, multi-donors, donation amount, charity, age, income, gender, telephone number, gender, presence of children, state/SCF/ZIP
Price: $90/M
Contact: Focus USA, Lori Collins (603-635-1842; [email protected])

NEW INSERT MEDIA

Vitamin Shoppe PIP
Vitamin Shoppe has introduced a package insert program targeting customers who placed $90 average orders. Up to four inserts will be accepted in each of 1 million packages shipped annually. Inserts can be as large as 5-1/2 by 8-1/2 inches. Inquiries for inserts heavier than one-quarter ounce will be considered.
Price: $65/M
Contact: I-Media Division, Belardi/Ostroy, Charu Leininger (212-367-4073; [email protected])

Off-Road Adventures
Blow-in and bind-in programs for this magazine reach owners of trucks and sport utility vehicles. The monthly circulation is 475,000. Blow-in inserts must be 3-1/2 by 4-1/2 inches to 6 by 6 inches. Bind-in inserts can be between 4-1/2 by 5-1/2 inches to 7-3/4 by 10-1/2 inches.
Price: $40/M (blow-in); $60/M (bind-in)
Contact: AccuList USA, Mark Sherman (954-923-5659; [email protected])

IN THE NEWS

People in the News
Fabiola Molina has been appointed vice president of list brokerage at Net60 LLC, where she will oversee brokerage for Tabak’s Health Products and the Kozinski Institute. Molina also will have list management responsibilities for Tabak’s, Herbal Plus and Small Cap Investing newsletter. She has been in the list business since 1978 and most recently worked for Impulse Media.

Pamela Haas has been named vice president of sales and business development at Alliant Cooperative Data Solutions. Haas will be responsible for the statistical modeling and segmentation services for cooperative databases. She was previously with Equifax Marketing Services.

SPECIALS!

Accutrend New Business Source
Accutrend Data Corp. offers test mailers $10/M off the base price of its database of new businesses. Contact ALC Data Management, Lisa Donzella (914-524-5263; [email protected])