* Canon Communications Lists
* Power Tea Weight Loss Buyers
* Political Donor Master File
* Five Star Gourmet Food and Wine Dining Enthusiasts
* World Business Markets SOHO Multi-Channel
* Doubleday Canadian Statement Insert
* Northern Tool and Equipment Business Buyers
* BNP Media Moves Ascend Files to Edith Roman
LISTS UNDER NEW MANAGEMENT
Canon Communications Lists
Canon Communications LLC has appointed Statlistics to manage a portfolio of postal and e-mail lists, including a 334,278-name postal master file. More than two dozen data cards have been released. The appointment includes controlled circulation publication lists such as Appliance, Injection Molding, IVD Technology, Medical Device Technology, Medical Electronics Manufacturing, Medical Product Manufacturing News, Modern Plastics Worldwide and Nutritional Outlook. These files were previously managed in-house. That’s in addition to newly created databases in the medical design and manufacturing, packaging and processing, plastics, design and manufacturing industries. Additional list launches are planned this year.
Selections (master file): Job function, business/industry, publication, state/SCF/ZIP
Price: $250/M (master file)
Contact: Statlistics, Jennifer Felling (203-778-8700, ext. 138; [email protected])
NEW LISTS
Power Tea Weight Loss Buyers
More than 100,000 names, including 16,840 buyers from the last 12 months are available on this buyers file. These customers have spent $60 per month for a weight loss product. Direct response television is the source.
Selections: Gender, state/SCF/ZIP
Price: $125/M
Contact: List Acquisition Inc., Noah Markel (877-575-2739; ext. 3002; [email protected])
Political Donor Master File
The names of nearly 400,000 contributors to various political campaigns have been assembled for this file. It includes donors supporting political parties and specific legislative bills. Direct mail and the Internet are the sources.
Selections: Number of employees, one per company, recency, state/SCF/ZIP
Price: $85/M
Contact: Contact: Jay Schwedelson (561-393-8200, ext. 176; [email protected])
Five Star Gourmet Food and Wine Dining Enthusiasts
More than 1.7 million postal and e-mail addresses are available on this file. These are consumers who registered online at a Web site and responded to a survey via e-mail.
Selections: Age, gender, income, marital status, presence of children, state/SCF/ZIP
Price: $80/M (postal file); $100/M (e-mail file)
Contact: eTargetMedia, Diana Baczynskj (954-480-8470, ext. 221: [email protected])
World Business Markets SOHO Multi-Channel
Postal addresses for more than 5.4 million small offices and home offices are offered on this list. E-mail addresses, phone and fax numbers are available. It’s sourced from multiple opt-in e-mail agreements matched with other data.
Selections: Company size, sales volume, job title/function, individual/company demographics, SIC code
Price: $195/M (postal file)
Contact: List Services Corp., Steven Ruffler (203-791-4491; [email protected])
NEW INSERT MEDIA
Doubleday Canadian Statement Insert
Promotional materials will ride along inside statement mailings sent to active club members in Canada. Roughly 48,000 packages are mailed monthly. Inserts must be at least 3-3/4 by 8-1/2 inches. The maximum weight is 7 grams.
Price: $60/M (Canadian)
Contact: Cornerstone Group of Companies, Richard Todd (416-932-9555, ext. 136; [email protected])
NEW SELECTS
Northern Tool and Equipment Business Buyers
List selections for title, SIC Code, number of employees, and annual sales volume have become available from Northern Tool and Equipment Catalog Co. The total count for the file is 602,997. Customers include automotive shops, maintenance professionals and contractors, among others. The average sale was $280.
Additional selections: Hotlines, purchase amount (ranges), annual sales, credit card buyers, gender, job function, multibuyers, product, state/SCF/ZIP
Sample usage: Browncor International Inc., Champion America, Conney Safety Products, Consolidated Plastics, Direct Safety Co., Gempler’s Inc., Kano Laboratories, Reliable Corp., Seton Name Plate Corp., Sportsman’s Guide, Advanta, Bank of America, First Equity Card Corp., National Pen Corp., Pitney Bowes, Viking Office Products
Price: $115/M
Contact: ALC Data Management Bruce Kimmel (914-524-5249; [email protected])
IN THE NEWS
BNP Media Moves Ascend Files to Edith Roman
BNP Media has chosen its current list manager Edith Roman Associates and its affiliate ePostDirect to oversee postal, e-mail and telemarketing lists from the professional services division of Ascend Media, which it recently acquired. Additional subscription files under management include Beverage Industry, Brand Packaging, Candy Industry, Casino Journal, Dairy Field and Private Label Buyer, among others. Statlistics and Aggressive List Management formerly handled these Ascend files.
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