ON TODAY’S DIRECT LISTLINE:
* MortgageLedger.com
* Golfers on the Move Change of Address
* Leeb’s Income Performance Letter
* National Credit and Collection Attorneys
* IMS Custom Car Enthusiasts
* American Heritage
* Bethesda Picks up Chessie Management Accounts
* Introducing Bernice Willis at Matt Brown and Associates
NEW LISTS
MortgageLedger.com
E-mail addresses for 235,000 professionals in the mortgage industry are available. This Web site offers news and information about mortgage markets.
Selections: None offered
Price: $250/M
Contact: VentureDirect Worldwide, Danielle Pukala, 212-655-5198; [email protected])
Golfers on the Move Change of Address
The Golf Society of the U.S. has introduced a change of address list that includes members and subscribers. Segments are offered for 30- and 90-day new movers. The count is 239,659 for last-six-month new movers. Three-quarters of these individuals are men. The sources are direct mail and the Internet.
Selections: Gender, state/SCF/ZIP
Price: $100/M (last-six-month names)
Contact: List Services Corp., Neil Serendensky (203-791-4107; [email protected])
Leeb’s Income Performance Letter
A total of 10,781 investment newsletter subscribers are named on this file. This audience takes a conservative investment posture to maintain investment portfolio growth and income. Subscriptions were sold for $39 via direct mail.
Selections: Address type, gender, state/SCF/ZIP
Price: $200/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; [email protected])
National Credit and Collection Attorneys
This file identifies 8,319 attorneys and other professionals who registered to participate in a debt collection referral service. The file includes collections professionals at consumer and commercial collection agencies, debt buyers and creditors. E-mail addresses are available for 4,028 individuals.
Selections: Contact type, telephone/fax numbers, state/SCF/ZIP
Price: $200/M (postal file); $1,200 (entire e-mail file)
Contact: Infocus Marketing Inc., Maggie Powers (540-428-3249; [email protected])
IMS Custom Car Enthusiasts
Names for 350,000 car owners have been assembled. Seventy percent of these individuals are men, who on average are age 32 with a $42,500 income. Data has been sourced from multiple Web sites related to automotive hobbies.
Selections: Monthly hotline, homeowner/renter, income, age, marital status, mail order buyer, credit cardholder, gender, length of residence, ethnicity, child’s age, state/SCF/ZIP
Price: $95/M
Contact: Interactive Marketing Solutions, Chris Meehan (845-624-1155; [email protected])
UPDATED LISTS
American Heritage
Publication of this magazine has resumed under new ownership after several months of hiatus. A list of nearly 200,000 subscribers is available, including a quarterly hotline of 10,695 names. An average subscriber is age 45 and has a $142,000 household income. Sixty-two percent hold professional and managerial positions and 47% have post-graduate degrees.
Selections: Hotlines, business/home address, change of address, gender, paid, renewals, source, Canadian, state/SCF/ZIP
Price: $100/M
Contact: ALC Data Management, Lisa Donzella (914-524-5263; [email protected])
IN THE NEWS
Bethesda Picks up Chessie Management Accounts
By Jim Emerson
Bethesda List Center Inc. (BLC) has picked up approximately 100 list management accounts formerly handled by Chessie Lists Inc.
“We’ve turned over our managed lists to Bethesda,” says Chessie’s president Barbara Gill. “We’ve pulled out of the list management business.”
Chessie Lists will continue to offer brokerage services for Carroll Publishing and many of the same clients that moved to Bethesda for management, adds Gill.
Client approvals to transfer nearly all the managed lists from Chessie were lined up in the last two months, says BLC president David S. James, who declined to comment on the terms of the management acquisitions.
The deal significantly expands BLC’s managed list portfolio of civil servants and elected government officials, as well as human resources and training professionals. BLC now represents more than 500 lists for more than 60 list owners, including numerous occupation files.
The decision to divest from list management follows Chessie’s April 2007 acquisition of DataMax Solutions Inc., which specializes in direct marketing services for professional associations, such as fulfillment, telemarketing and lettershop services.
Moving forward, the company will focus on offering marketing services in the association marketplace. “We’ll still use the Chessie name for list brokerage,” notes Gill.
MEET THE BROKER
Introducing Bernice Willis at Matt Brown and Associates
This week, Meet the Broker features Bernice Willis, a business-to-business list broker with a disdain for industry buzzwords. To learn why she believes the Internet has been detrimental to list industry best practices, click here (directmag.com/meet_the_broker/willis).
Network
