* Garden Solutions Club Members
* Life Line Screening Osteoporosis
* Collections Etc. Catholic Buyers
* Uniforms
* Cable Kids Educational Product Buyers
* Helping Hands Donors to Animal Causes
* Compass Mail Order Buyers and Inquirers
* America’s Hybrid
NEW LISTS
Garden Solutions Club Members
Scarlet Tanager LLC has a list of 90,000 members of this gardening club who also receive the Garden Solutions magazine. Most of these gardeners are Baby Boomer homeowners with a $60,000 average income. Direct mail is the source.
Selections: Hotlines, credit card buyers, multibuyers, state/SCF/ZIP
Price: $110/M
Contact: ALC Data Management Bruce Kimmel (914-524-5249; bruce.kimmel@alc.com)
Life Line Screening Osteoporosis
Consumers who received medical screening tests are named on this list of 189,367 e-mail addresses. These men and women filled out an application form at lifescreening.com and opt-in approval was obtained at the time of procedure.
Selections: Quarterly hotline, age, gender, household income, marital status, state/SCF/ZIP
Price: $195/M
Contact: Specialists Marketing Services Inc., Randi Morris (201-865-5800, ext. 2037; randimor@specialists.com)
Collections Etc. Catholic Buyers
Enhanced data has been overlaid on the Collections Etc. file to create a segment that identifies 754,226 Roman Catholic customers from the last 12 months. The average catalog order was $50. Products sold include gifts and products for the home and garden.
Selections: Purchase amount (ranges), hotlines, adult’s/child’s age, cash/credit buyers, gender, homeowner, income, interest, length of residence, marital status, product, single/multibuyers, state/SCF/ZIP
Price: $100/M
Contact: Direct Media Inc., Matthew Musikar (203-532-2445; mmusikar@directmedia.com)
Uniforms
A total of 20,484 subscribers to Uniforms magazine are available from the Advertising Specialty Institute. It’s a trade magazine that reaches dealers, distributors and others in the workplace uniforms marketplace.
Selections: Job title, number of employees, SIC codes, industry, max per company, state/SCF/ZIP
Price: $150/M
Contact: Walter Karl Inc., Marie Briganti (845-732-7054; marie.briganti@walterkarl.infousa.com)
Cable Kids Educational Product Buyers
Nearly 670,000 parents who purchased a children’s product are named. These consumers responded to DRTV or cable TV billing insert offers. The average sale was $30.
Selections: Age range, child’s gender, homeowner, income, mail order buyer category, state/SCF/ZIP
Price: $70/M
Contact: Infocore Inc., Tom Mack Jr., (760-607-2500, ext. 13; tmack@infocoreinc.com)
Helping Hands Donors to Animal Causes
Names for 320,000 contributors have been assembled. These direct mail donors contributed to causes for pets and wild animals. Donations ranged from $5 to $50. The average was $25.
Selections: Affluent donors, age, donation amount, gender, high dollar donors, household income, phone number, recency, state/SCF/ZIP
Price: $80/M
Contact: List Bargains Division, Media Source Solutions, Amy Benicewicz (203-746-6640; amy@mediasourcesolutions.com)
Compass Mail Order Buyers and Inquirers
Some 100,000 individuals who purchased general merchandise are named. Women made 70% of these $40 average purchases. A high percentage of the customers are multibuyers. Direct mail is the sole source.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $90/M
Contact: List Services Corp., Jeremy Siegel (203-791-4495; jseigel@listservices.com)
America’s Hybrid
More than 15.5 million names have been assembled for this file, which combines consumer and business data. It’s comprised of businesses with less than 10 employees. Sources include directories, Securities and Exchange Commission filings, Better Business Bureau data, business registrations, statistical models and surveys.
Selections (business data): SIC codes, sales revenue, years in business, title; (consumer data): age, income affluence ethnicity, religion, credit card, gender, predictive models, state/SCF/ZIP
Price: $80/M
Contact: The Services Group, Kathy Woods (630-495-5478, ext. 230; Kwoods@theservicesgroup.com)
Network
