* Johnson Smith
* Pregnancy Magazine
* PennWell’s Dental Database
* Bauer Publishing E-mail Master File
* Feel Great Health
* Licensed Business Professionals E-mail in the USA
* Commercial Property Database/Warren Group
* Short Cuts
* Checks Unlimited Ride-along
NEW LISTS
Johnson Smith
A master file listing 515,000 catalog buyers from the last 13 to 24 months is available from Johnson Smith Co. Customers made purchases from Things You Never Knew Existed, Betty’s Attic and The Lighter Side, among others. The unit of sale was $50.
Selections: Gender, dollar amount spent (ranges), cash/credit card, single buyers/multibuyers, state/SCF/ZIP
Price: $105/M (base)
Contact: Adrea Rubin Management Inc., Tom Mack at 646-487-3783 or thomasm@adrearubin.com
Pregnancy Magazine
This is a list of 22,175 female subscribers, 70% of whom are expecting their first child. A typical reader is 29 years old with an annual household income of $61,000.
Selections: Quarterly hotline, gender, source, paid, state/SCF/ZIP
Price: $125/M
Contact: Lake Group Media Inc., Lenore Cunningham at 914-925-2460 or Lenore.Cunningham@LakeGroupMedia.com
PennWell’s Dental Database
PennWell Publishing Co. is offering a combined dental database. It lists 234,000 subscribers to such publications as Dental Economics, RDH Magazine, Woman Dentist Journal, Proofs, Grand Rounds in Oral Systemic Medicine, and Dental CE Digest. Postal and telemarketing segments are available. Dentists, hygienists, dental assistants, orthodontists and periodontists are named on the file.
Selections: Job function, primary practice/field, hours worked, number of dentists/hygienists, dentist type, graduation year, state/SCF/ZIP
Price: $150/M (postal file); $200/M (telemarketing file)
Contact: Statlistics, Jennifer Felling at 203-778-8700, ext. 138 or j.felling@statlistics.com
Bauer Publishing E-mail Master File
Some 80,000 e-mail addresses of women’s magazine subscribers can be found on this master file. Subscribers to In Touch Weekly, Life & Style Weekly, Woman’s World, First for Women and Soaps in Depth are listed.
Selections: Recency, gender, state/SCF/ZIP
Price: $150/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or jay@worldata.com
Feel Great Health
The names of 57,808 direct mail and online buyers are available here. These middle-aged individuals spent an average of $34 for vitamins and other dietary supplements. No telemarketing is allowed.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $100/M
Contact: 21st Century Marketing Inc., Ginny Schaefer at 631-306-5251 or gschaefer@21stcm.com
Licensed Business Professionals E-mail in the USA
This list offers 110,339 e-mail addresses across 17 occupations. Among those included are accountants, attorneys, dentists, doctors, electricians, surveyors and veterinarians. Internet co-registration is the source.
Selections: Occupation
Price: $125/M
Contact: Bethesda List Center Inc., David S. James at 301-968-1712 or djames@bethesda-list.com
NEW COMPILED LISTS
Commercial Property Database/Warren Group
Some 212,000 commercial property owners are identified on this database encompassing all commercial, industrial and apartment properties in Connecticut, Massachusetts and Rhode Island. Public records are the source.
Selections: Dwelling type, homeowner, assessed value, lender, mortgage amount, property type, sales price, year built, state/SCF/ZIP
Price: $110/M
Contact: MeritDirect, John Ganis at 914-368-1024 or jganis@meritdirect.com
IN THE NEWS
Short Cuts
The Direct Marketing Association’s Insert Media Council hosts a holiday luncheon Dec. 13 at the Yale Club of New York. To register, contact the DMA at 212-790-1500 or customerservice@the-dma.org.
SPECIALS!
Checks Unlimited Ride-along
Remnant space is available in January from the Checks Unlimited ride-along program for $10/M on orders of 1 million pieces. Materials are due Dec. 15. Contact Stanton Direct Marketing Inc., Christie Langdon at 607-734-1665, ext. 202 or Christie.Langdon@StantonDirect.com
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