* East Bay SPCA
* Advertising Specialty Institute Lists
* Collections Etc. African Americans
* GOPUSA E-mail
* Life Line Screening Smoker
* Direct Response Network Consumers and Opportunity Responders
* Credit Seeker Family Base
* Loulou Magazine
LISTS UNDER NEW MANAGEMENT
East Bay SPCA
ALC Data Management now oversees the East Bay SPCA’s list of 8,650 direct mail donors. This nonprofit organization provides adoption, shelter and veterinary services for animals in Alameda and Contra Costa counties, east of San Francisco. Carol Enters List Co. was the prior list manager.
Selections: State/SCF/ZIP
Price: (Exchanges only)
Contact: ALC Data Management, Lisa Donzella (914-524-5263; lisa.donzella@alc.com)
NEW LISTS
Advertising Specialty Institute Lists
Several trade publication files have become available from the Advertising Specialty Institute. These titles include Stitches (17,990 subscribers), a magazine that covers that commercial embroidery market; Counselor (7,088 subscribers), a promotion products industry publication; and Advantage (33,983 subscribers), a title that reaches promotional products sales professionals. E-mail addresses are available.
Selections: Phone numbers, Job title, number of employees, SIC codes, industry, max per company, state/SCF/ZIP
Price: $150/M
Contact: Walter Karl Inc., Marie Briganti (845-732-7054; marie.briganti@walterkarl.infousa.com)
Collections Etc. African Amercians
Numerous Collections Etc. list segments have been created with enhanced data overlays, including lifestyle, product and ethnicity data. One such new segment identifies 129,435 African American customers from the last 12 months. The average catalog sale was $50 for gifts, home and garden products.
Selections: Purchase amount (range), hotlines, adult’s/child’s age, cash/credit buyers, gender, homeowner, income, interest, length of residence, marital status, product, state/SCF/ZIP
Price: $100/M
Contact: Direct Media Inc., Matthew Musikar (203-532-2445; mmusikar@directmedia.com)
GOPUSA E-mail
Endeavor Media Group, LLC has released 710,000 e-mail addresses from its GOPUSA division, a politically conservative news and advocacy organization. The source is gopusa.com.
Price: $40/M
Contact: Lake Group Media Inc., Jasmine Sanchez (914-925-2455; Jasmine.Sanchez@LakeGroupMedia.com)
Life Line Screening Smoker
E-mail addresses are available for 341,621 individuals who indicated they smoke when they registered for healthcare screenings. These consumers spent at least $125 for medical tests involving ultrasound technology. Sixty-five percent are women, average age 62, with a $60,000 average income. The source is lifelinescreening.com.
Selections: Quarterly hotline, age, gender, household income, marital status, state/SCF/ZIP
Price: $195/M
Contact: Specialists Marketing Services Inc., Randi Morris (201-865-5800, ext. 2037; randimor@specialists.com)
Direct Response Network Consumers and Opportunity Responders
This file names 73,481 individuals who replied to surveys, signed up for promotions or entered sweepstakes online this year. Postal addresses and phone numbers are available. Free movie tickets and grocery coupons were offered as incentives to generate response. AmazingRewardCenter.com is the source.
Selections: Monthly hotline, gender, state/SCF/ZIP
Price: $90/M (postal file); $250/M (telemarketing file)
Contact: Macromark Inc., Paula Dazi (845-230-6300, ext. 349; paulad@macromark.com)
Credit Seeker Family Base
This list identifies 2.3 million heads of households who sought credit by responding to a direct mail or online offers in the last 12 months from discount clubs or catalogs. On average these individuals are 41 and have a $48,000 income.
Selections: Quarterly hotline, adult’s/child’s age range, income, gender, state/SCF/ZIP
Price: $80/M
Contact: Focus USA, Chris Morgan (603-673-3473; chris@focus-usa-1.com)
SPECIALS!
Loulou Magazine
A 10% discount off the base price is being offered to mailers who test the Loulou subscription list. Some 38,000 English- and 30,000 French-speaking subscribers to this Canadian women’s shopping magazine are available. Contact Cornerstone Group of Companies, Maria Hyponen (416-932-9555, ext. 429; mhyponen@cstonecanada.com)
Network
