* Highlights for Children
* Southwest Indian Relief Council
* ServiceMagic
* Wiley Jossey Bass Professionals at Home Address
* Boardroom Political Master File
* Financial Newsletter Subscribers
* Checks Unlimited Business Checks PIP
* Motherhood Maternity
LISTS UNDER NEW MANAGEMENT
Highlights for Children
ALC Data Management has been appointed list manager by Highlights for Children Inc. Highlights for Children magazine offers 871,000 names, including nearly 300,000 children’s magazine subscribers from the last six months. The source is 98% direct to publisher. Several other files are available from Highlights including lists of teachers, magazine gift buyers and catalog buyers, among others. The list owner formerly managed its files in-house.
Selections: Hotlines, age of child, adult’s/child’s gender, paid, source, state/SCF/ZIP
Sample usage: American Ballet Theater, American Girl, Annie’s Attic Inc., Delphi Schools, Design Business Printing, Etoys Direct Inc., Globe Life and Accident, Hearst Magazines, Houston Zoo, Kids Discover, Mindware, Mutual of Omaha, National Geographic Kids, Oregon Zoo, Pack O Fun, Phoenix Zoo, San Diego Zoo, Sylvan Learning Center, Toys to Grow On
Price: $95/M
Contact: ALC Data Management, Susan Packard (609-580-2785; susan.packard@alc.com)
Southwest Indian Relief Council
Lake Group Media Inc. has been selected to oversee the Southwest Indian Relief Council’s list of 37,336 donors from the last 12 months. Segments for 18- and 24-month donors are available. Lawrence Direct Inc. previously handled this list. Direct mail is the sole source.
Selections: State/SCF/ZIP
Sample usage: American Institute for Cancer Research, Dakota Indian Foundation, Macular Degeneration Research, Mays Mission for the Handicapped, Red Cloud Indian School, Southwest Indian Foundation, St. Labre Indian School
Price: $90/M (last-12-month donors)
Contact: Lake Group Media Inc., Bruce Demaree (914-925-2439; Bruce.Demaree@LakeGroupMedia.com)
NEW LISTS
ServiceMagic
A list of 242,174 homeowners has become available from ServiceMagic Inc. Eighty-five percent of these consumers have reported hiring a home improvement professional after receiving recommendations from ServiceMagic. Counts for numerous segments are available ranging from bathroom (13,525) to outdoor maintenance (62,317). Direct mail and the Internet are the sources.
Selections: Hotlines, age, adult’s/child’s age range, demographic, dwelling type, ethnicity, religion, gender, homeowner, income, lifestyle, presence of children, project type, state/SCF/ZIP
Price: $100/M
Contact: Millard Group Inc., Yvonne Mathews (603-924-9262, ext. 2363; ymathews@millard.com)
Wiley Jossey Bass Professionals at Home Address
This master file is comprised of 653,789 book buyers. Selects for numerous book series topics are offered ranging from architecture to spirituality. The average sale was $125; generated from direct mail.
Selections: Series topic, hotlines, multibuyers, gender, max per company, state/SCF/ZIP
Price: $95/M
Contact: Infocore Inc., Tom Mack Jr., (760-607-2500, ext. 13; tmack@infocoreinc.com)
Boardroom Political Master File
This file combines lists of Boardroom’s newsletter subscribers and book buyers, which have been overlaid with political party affiliation data from Knowledgebase. Segments are available for Democrats (251,190), Republicans (218,912), liberals (41,184) and independent voters (36,604). Most of these individuals are 55 or older. The source of these buyers was direct mail (44%) and an infomercial.
Selections: Paid, home/business address, hotlines, gender, state/SCF/ZIP
Price: $115/M
Contact: Bottom Line Lists, Amy Altmann (203-973-6222; aaltmann@boardroom.com)
Financial Newsletter Subscribers
More than 1.3 million subscribers to a newsletter service have been assembled for this file. About 62% of these subscribers are men. An average subscriber is 42 with a $100,000 income. The source is direct mail
Selections: Gender, monthly hotline, state/SCF/ZIP
Price: $115/M
Contact: Carney Direct Marketing, Jim Kellough (949-581-5100, ext. 316; jim@carneydirect.com)
NEW INSERT MEDIA
Checks Unlimited Business Checks PIP
Direct Checks Unlimited Sales Inc. will begin including third-party inserts inside package shipments to businesses starting in January. An estimated 280,000 packages will be shipped in 2008 primarily to small business owners with five to eight employees. Up to three third-party inserts per package will be accepted to ride-along with two company ads. Inserts must be 3-1/2 by 5-1/2 to 5-1/2 by 8-1/2 inches. The maximum weight is one-quarter ounce. Dec. 1 is the first deadline for materials.
Price: $40/M
Contact: Stanton Direct Marketing Inc., Christie Langdon (607-734-4862; Christie.Langdon@StantonDirect.com)
SPECIALS!
Motherhood Maternity
Until Dec. 31, test mailers will receive $20/M off the base rate of Motherhood Maternity list. It names 210,536 Canadian retail store customers. Contact Cornerstone Group of Companies, Maria Hyponen at 416-932-9555, ext. 320 or mhyponen@cstonecanada.com)
Network
