* National Association of Home Builders
* Fox Chapel Woodworking Lists
* Cystic Fibrosis Foundation African American Donors
* Magnus Media Investors
* Fortune Canadian
* Incoming Freshman Orientation
* Asian-Indian Americans
* Harte-Hanks Expands European Database
LISTS UNDER NEW MANAGEMENT
National Association of Home Builders
Infocus has been appointed to manage a list of 235,000 members of the National Association of Home Builders. The average amount paid for dues was $425. NAHB members are responsible for 80% of new home construction. This file was formerly managed in-house.
Sample usage: American Planning Association, Bonded Builders Home Warranty, Buildsoft, Burnett Marketing, Canadian Wood Council, Centremark Creative, Contracting Business Magazine, Contractor’s Publishing Co., Countrywide Home Loans, Crane Products Ltd., Creative Environmental Solutions Inc., Creative Marketing Associates, CurveMakers Inc., Cushman and Wakefield, Design Basics Inc., Design Traditions, Donald Gardner Associates, GMC/Chevrolet Motor Division, Hanley Wood, Jetta Products, Mountain Funding, Rector Communications, Universal Forest Production, USA Commercial, Washington Advertising Service
Selections: Type of builder, number of units built, annual sales, member type, contractor type/specialty trade, number of employees, gender, state/SCF/ZIP
Price: $150/M
Contact: Infocus Marketing Inc., Maggie Powers (540-428-3249; [email protected])
Fox Chapel Woodworking Lists
Fox Chapel Publishing Co. has appointed Names and Addresses Inc. to manage four lists identifying woodworkers. The list group includes a master file with 69,060 names. Separate files are available for Scroll Saw Woodworking & Crafts and Woodcarving Illustrated magazines, in addition to a list of book buyers. True North List Marketing was the prior list manager.
Selections: State/SCF/ZIP
Sample usage (depending on file): Crafts Report, Klingspor/Woodworking Shop, Woodcraft Supply Corp., Elite Woodworker, Woodworkers Journal, Reader’s Digest/Family Handyman, Leichtung Workshop, Rocker Woodworking & Hardware, Scrollers/Winfield Collection, Wood Magazine
Price: $100/M (base)
Contact: Names and Addresses Inc., Lisa Tricoli (847-850-1021; [email protected])
NEW LISTS
Cystic Fibrosis Foundation African American Donors
Nearly 40,000 African American donors from the last 12 months have been identified for this new list segment. The average donation was $10. Direct mail is the source.
Selections: Hotlines, gender, donation amount (ranges), donor by interest, multi-donor, adult’s/child’s age range, income, state/SCF/ZIP
Price: $95/M (last-12-month donors)
Contact: RMI Direct, Rich Leary (203-825-4616; [email protected])
Magnus Media Investors
Investors who sought information about over the counter stocks costing less than $3 per share are named. Some 162,589 postal and e-mail addresses are available. These individuals have subscribed to a newsletter at magnusalerts.com. Records are available for telemarketing.
Selections: Gender, recency, state/SCF/ZIP
Price: $175/M (postal file); $150/M (e-mail file)
Contact: Macromark Inc., Cathy Gilmore (845-230-6300, ext. 305; [email protected])
CANADIAN LIST NEWS
Fortune Canadian
Time Inc. now offers a list of 14,200 Canadian subscribers to Fortune magazine. These men (79%) and women’s median age is 49. Subscribers have a $137,000 median household income, average net worth of $2.2 million and investment portfolios worth on average $1.9 million. The sources are direct mail and the Internet.
Selections: Hotlines, demographic, lifestyle, hotlines, gender, source, FSA, province
Price: $130/M
Contact: Millard Group Inc., Marc Patterson (603-924-9262, ext. 2154; [email protected])
NEW INSERT MEDIA
Incoming Freshman Orientation
The circulation for this package insert program will be tripled to 1.6 million next fall, compared to last year. Packages are mailed to homes and distributed on-campus during student orientation sessions. Inserts must 5-1/2 by 8-1/2 inches to 8-1/2 by 11 inches. Commitments from participating advertisers are due Feb. 15.
Selections: Name of school, two/four-year school, state/SCF/ZIP
Price: $125/M
Contact: Target Market Consulting LLC, Elaine Burn (817-370-8319; [email protected])
NEW SELECTS
Asian-Indian Americans
A monthly hotline selection with more than 100,000 names has been introduced for this file. The overall count is 868,812. The median household income of Asian Americans is $45,000. About 30% hold professional or specialty positions. Sources include census information overlaid with mail order and other transaction and demographic data.
Additional selections: Homeowners, presence of children, age, gender, income first name, travelers, length of residence, bank cardholders, hotlines, Internet connected, state/SCF/ZIP
Price: $55/M (base)
Contact: Focus USA, Lori Collins (603-635-1842; [email protected])
IN THE NEWS
Harte-Hanks Expands European Database
Harte-Hanks Inc. has expanded its E-Target Intelligence database for Europe. Some 56,000 new contacts have been added and the total number of e-mail addresses available from 18 European nations now exceeds 200,000 at 72,678 sites. Telemarketing is the source of this data.
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