* InfoCom Business Executives
* Society of Environmental Toxicology and Chemistry
* Boomers Who Buy Individual Healthcare
* Canadian Executives from ZoomInfo
* Maryland Co-op
* Athleta Picks ParadyszMatera for Media Brokerage
* People in the News
* Introducing Barbara Henry of Leon Henry Inc.
* Correction
NEW LISTS
InfoCom Business Executives
InfoCom Group Inc. offers this master file identifying 67,573 public relations and media executives. It consists of paid subscribers to the Bulldog Reporter and other free e-mail newsletters, in addition to names from InfoCom’s media contact database. The sources include direct mail, the Internet and other compiled data.
Selections: Gender, executive type, state/SCF/ZIP
Price: $160/M (base)
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; [email protected])
Society of Environmental Toxicology and Chemistry
The SETAC membership database identifies 5,153 individuals from more than 70 countries. Those listed include scientists and other professionals involved with multidisciplinary environmental work. Annual membership dues range from $20 to $140.
Selections: Gender, class subgroup, state/SCF/ZIP
Price: $250/M
Contact: Infocus Marketing Inc., Jessecua Nairn (800-708-5468, ext. 3256; [email protected])
Boomers Who Buy Individual Healthcare
Nearly 2.8 million consumers are named on this list. It profiles households with a statistical propensity to purchase health insurance, based on list model built with survey data from a marketing research firm.
Selections: Quarterly hotline, gender, age, income, homeowners, Internet connected, health and natural food buyers, grandparents, credit cardholders, travelers, state/SCF/ZIP
Price: $75/M
Contact: Focus USA, Lori Collins (603-635-1842; [email protected])
CANADIAN LIST NEWS
Canadian Executives from ZoomInfo
Zoom Information Inc. offers more than 2.1 million names on this file and e-mail addresses are available. This data comes from the ZoomInfo Internet search engine.
Selections: Number of employees, recency, SIC code, job title/function, one per company, phone numbers
Price: $150/M
Contact: Worldata, Jay Schwedelson (561-393-8200, ext. 176; [email protected])
NEW INSERT MEDIA
Maryland Co-op
This direct mail co-op mail program will target residents of Montgomery County, MD. Some 215,000 pieces will be mail eight times annually. Materials are due by Jan. 14 for the first mailing on Feb. 6. Inserts must be between 3 by 5 inches and 3-1/2 by 7-1/2 inches, weighing no more than .15 ounce.
Price: $20/M
Contact: Stanton Direct Marketing Inc., Christie Langdon (607-734-4862; [email protected])
IN THE NEWS
Athleta Picks ParadyszMatera for Media Brokerage
Athleta Corp. has selected ParadyszMatera to provide media brokerage and related services on an exclusive basis, for customer acquisition programs targeting athletic women.
ParadyszMatera will provide list and direct mail strategy services, market research, competitive analysis and circulation planning services.
Athleta sells apparel and accessories for women athletes via catalog and Web site. Its average customer is 42 with a $75,000 income. Athleta’s customer file contains more than 200,000 buyers from the last 12 months. Contact ParadyszMatera, Jaime Strom (952-544-5121; jstrom@paradyszMatera)
People in the News
Catamount Group has announced three executive appointments. Tim Murphy and Jacqueline Causa have been named account executives in the list management division. Nadine Onze has come aboard as an assistant account executive.
MEET THE BROKER
Introducing Barbara Henry of Leon Henry Inc.
This week Meet the Broker features Barbara Henry, who handles insert media brokerage. To learn why she believes a “meeting of the minds” is needed for the new Webserts format, click here (directmag.com/meet_the_broker/henry).
Correction
Milo Media Publications is the current owner of the Lift Applications and Equipment magazine file (Direct Listline, Oct. 25).
Network
