* The Video Collection
* Consumer Reported Credit Status
* Business Power Source
* Equine.com
* Star Bright Opportunity Business Buyers
* Signatures PIP
* Nature Publishing Group
* People in the News
* Basil Street Gallery
LISTS UNDER NEW MANAGEMENT
The Video Collection
Direct Media Inc. recently assumed management of The Video Collection catalog list. A total 114,443 buyers from the last 24 months are available. The average unit of sale was $100.The next update with new names is planned for early December. Mokrynskidirect was the prior list manager.
Selections: Dollar amount spent (ranges), gender, state/SCF/ZIP
Sample usage: Daedalus Books, Dover Publications, Audio Book Club, Musical Heritage Society, Acorn Direct, Critic’s Choice Video, Good Music Record, PBS Home Video
Price: $95/M
Contact: Direct Media Inc., Matthew Musikar at 203-532-2445 or [email protected]
NEW LISTS
Consumer Reported Credit Status
The names of 88,509 individuals who visited Web sites and provided information are identified on the Consumer Reported Credit Status list. Postal and e-mail addresses are available from the last 12 months. These individuals supplied information because they were seeking to refinance their home mortgage, get a home equity loan or help with debt consolidation.
Selections: Credit score, desired loan amount/type, loan amount, mortgage balance, property value, type of property, gender, state/SCF/ZIP
Price: $80/M (postal file); $140/M (e-mail file)
Contact: American Name Services, Wendy Harwood at 801-235-8061 or [email protected]
Business Power Source
Some 1.7 million new businesses that registered for an Internet domain address are available on the Business Power Source list. More than 12.1 million businesses overall are available.
Selections: Carrier route, URL, number of/copiers/faxes/phone lines, Internet service provider, e-mail service provider, contact name, cottage industry, number of employees (exact or range), telephone/fax number, franchise, headquarters/branch, import/export, job function, minority classification/owned, sales volume (exact or range), SIC code, small business, year started, women owned, monthly change of address, state/SCF/ZIP
Price: $50/M
Contact: MKTG Services, Eddie Faulkner at 215-867-4096 or
MKTG Services, Eddie Faulkner at 215-867-4096 or [email protected]
Equine.com
Nearly 130,000 horse owners and riders at postal addresses available on the Equine.com list. Roughly 87% of these individuals own horses and 70% own more than one horse. More than half own more than three horses. Sixty percent of these individuals have a $40,000 or better incomes.
Selections: Gender, state/SCF/ZIP
Price: $115/M
Contact: Mail Marketing Inc., Joann O’Rourke at 201-750-3222, ext. 26 or [email protected]
Star Bright Opportunity Business Buyers
Consumers who purchased distributorships, vacation certificates or grocery coupon certificates are named on the Star Bright Opportunity Business Buyers list. The count for the third quarter is 4,613. These individuals typed in key words such as “home-based businesses, direct mail business” or “money-making opportunities” and selected a $49 to $99 per month promotion from the search results.
Selections: Gender, state/SCF/ZIP
Price: $100/M
Contact: Macromark Inc., Dave Boyd at 845-230-6327 or [email protected]
NEW INSERT MEDIA
Signatures PIP
The Signatures package insert program reaches primarily women who spent $8 to $69 for gifts and decorating items. Nearly 1.3 million packages are shipped annually. Up to eight inserts will be accepted per package. The maximum size for inserts is 5-1/2 by 8-1/2 inches, weighing up to .25 ounce.
Price: $49/M
Contact: List Process Management Inc., Margaret Raven Ginns at 941-927-8259 or [email protected]
NEW SELECTS
Nature Publishing Group
Selections for two new publication titles–Nature Materials (776 subscribers) and Nature Reviews Microbiology (427 subscribers)–have become available on the Nature Publishing Group database. The total count for all the journal subscribers in the database is 54,102.
Additional selections: Specific journal, Natural Journal Research Institute, title, international, state/SCF/ZIP
Price: $195/M (base)
Contact: PCS Mailing List Co., Beth Warden at 800-532-5478, ext. 114 or [email protected] (brokers); Ed Nasser at 800-532-5478, ext. 120 or [email protected] (mailers)
IN THE NEWS
People in the News
Jeffrey Hudes has joined Name-Finders Lists Inc. as director of East Coast marketing. Hudes formerly worked for Information Refinery Inc.
SPECIALS!
Basil Street Gallery
Selections are half price on the Basil Street Gallery list for apparel offers through the rest of this year. Nearly 15,000 buyers from the last 12 months are available from this home d
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