* Us Weekly
* Farming
* Hospice Education Institute
* GlobelSpec Manufacturing and Fabrication
* Health, Fitness and Sports Enthusiast
* Affluent African American
* City Scoops Magazine
* Short Cuts
LIST MANAGEMENT CHANGES
Us Weekly
Lake Group Media Inc. has become list manager for Us Weekly, a celebrity magazine with 896,056 subscribers. The median age of this audience is 33 and median household income $72,035. Worldata used to manage this file.
Selections: Hotlines, source, change of address, gender, state/SCF/ZIP
Price: $105/M
Contact: Lake Group Media Inc., Paige McKiernan (914-925-2426; [email protected] (mailto:[email protected]))
Farming
Moose River Media picked Information Refinery Inc. to oversee a list of 4,959 subscribers to Farming. It focuses on agriculture in the Northeast, including dairy, vegetable and fruit farming. Direct Media Inc. was the prior manager.
Selections: Job title, primary business, gender, telephone numbers, state/SCF/ZIP
Price: $350/M
Contact: Information Refinery Inc., Craig Dadika (201-529-2600; [email protected])
NEW TO MARKET LISTS
Hospice Education Institute
Statlistics launched a list of 306,248 donors to the Hospice Education Institute. Segments identifying donors from the last 12 and 24 months are available. This organization generates $27 average contributions through direct mail.
Selections: Six-month hotline, state/SCF/ZIP
Price: $75/M
Contact: Statlistics, Nancy Spielmann (203-778-8700, ext. 106; [email protected])
GlobelSpec Manufacturing and Fabrication
VentureDirect Worldwide has postal and e-mail addresses of 29,948 individuals involved with manufacturing and fabrication. The file consists of subscribers and online registration data from GlobalSpec, a newsletter publisher and search marketing services company.
Selections: Gender, job function, telephone numbers, product, state/SCF/ZIP
Price: $160/M (postal file); $260/M (e-mail file)
Contact: VentureDirect Worldwide, Tara Kutsi (212-655-5170; [email protected]) — postal); Michael Sheibar (212-655-5179; [email protected]) — e-mail)
Health, Fitness and Sports Enthusiast
Midwest Direct Marketing Inc. is making available a list comprised of 987,632 households, where one or more individuals participate in one or more sports. Many are members of fitness clubs. Separate segments identify individuals with such interests as baseball, basketball, football, hockey, golf, running and weight lifting, among others. Sources include direct mail purchases and subscriptions, telemarketing and Web site response.
Selections: Adult
Network
