* Virgo Publishing Master File
* Stationery House
* Winners of the World UK
* Prime Health Solutions
* Occasions Group Direct
* Western Outdoorsmen
* Global Connection Canada
* Finance and Banking Professionals
LISTS UNDER NEW MANAGEMENT
Virgo Publishing Master File
Statlistics now manages Virgo Publishing’s master file. It contains 619,030 controlled circulation subscribers. Virgo has publications in a wide range markets including technology, telecommunications, health, textiles and clothing. This file includes subscribers to Child Care Business, Corporate Logo, Horse Professional, Looking Fit and Professional Door Dealer, to name a few. E-mail addresses are expected to become available. Direct Media Inc. formerly managed this master file.
Selections: Industry, title/function, telemarketing, state/SCF/ZIP
Price: $175/M
Contact: Statlistics, Brian Manning at 203-778-8700, ext. 139 or [email protected]
Stationery House
MeritDirect has been selected to manage two files for Stationery House Inc. There are 113,375 names on the Stationery House Corporate Gift and Card Buyers list. Another 68,654 names are available on Stationery House Business Catalog Product Buyers, the new name for a file previously known as the Stationery House Buyers. No telemarketing is allowed. Walter Karl Inc. was the prior manager.
Selections: Business/industry type, number of employees, gender, hotline, SIC code, state/SCF/ZIP
Price: $115/M (Corporate Gift file); $100/M (Business Catalog file)
Contact: MeritDirect, Mike Soltis at 914-268-1025 or [email protected]
Winners of the World UK
Macromark Inc. has assumed management of the Winners of the World UK list. These buyers in the United Kingdom responded to sweepstakes, puzzle, astrology and similar type offers. More than 47,000 names from this year are available. The average unit of sale was $10. This file was generated with direct mail and verified by telephone. List Services Corp. formerly managed this list.
Selections: Telephone numbers, gender, hotline, multibuyers, postal code
Sample usage: Cancer Recovery, AIRC, Preiado Ltd., Churchastle Ltd., ELG Marketing, Mailmasters, Feed My People, Web Direct Consulting, Empire Purchasing, Phoenix Scratchcard
Price: $175/M
Contact: Macromark Inc., Bill Ochs at 845-230-6332 or [email protected]
NEW LISTS
Prime Health Solutions
More than 8 million individuals who sought health information from the Web site PrimeHealthSolutions.com have been assembled on a postal master file. The site provides information about specific medical ailments such as diabetes, allergies, heartburn and impaired vision. No telemarketing is allowed.
Selections: Hotlines, medical ailments, age range, child age, presence of children, donors, ethnicity, gender, homeowner, income, lifestyle, mail order buyers, state/SCF/ZIP
Price: $100/M
Contact: Direct Partner Solutions Inc., Herb Torgersen at 678-762-9869 or [email protected]
Occasions Group Direct
Women who purchased products for weddings such as invitations, favors and gifts are identified on the Occasions Group Direct file. The count for the last 12 months is 132,285. Last 24- and 36-month buyers are available. The average unit of sale was $170. Catalogs and the Internet are the sources. This particular file is the first release from a new list group being assembled, which will become part of the new Milestone Marketing Database.
Selections: Product purchased, hotline, event date, state/SCF/ZIP
Price: $140/M (last-12-month buyers)
Contact: Aggressive List Management Inc., Cecilia Rosseljong at 847-304-4030, ext. 205 or [email protected]
Western Outdoorsmen
Members of local sporting clubs and the American Wildlife Association have been assembled to launch Western Outdoorsmen, a list with 385,084 names from the last 12 months. Eighty-seven percent of these individuals are men, average age 48, with a $62,000 average income. Most live in Arizona, California, Colorado, Idaho, Minnesota, Nevada, Texas, Utah, Washington or Wisconsin. The sources include membership rosters, trade shows, magazine subscriptions and the Internet.
Selections: Age, income, donors, state/SCF/ZIP
Price: $95/M
Contact: Midwest Direct Marketing Inc., Dorothy J. Rusk at 913-686-2220 or [email protected]
COOPERATIVE DATABASES
Global Connection Canada
Ross-Simons has joined the Global Connection Canada cooperative database. A total of 154,536 Canadian buyers are available. Other catalogers contributing names to the file include Edwin Golf Shops, Hammacher Schlemmer, Levenger, Restoration Hardware, Signals, Smithsonian and the Metropolitan Museum of Art. The average order was $145.
Selections: Recency, gender, province, postcode
Price: $125/M
Contact: Mokrynskidirect, Mark Bridges at 201-487-8181, ext. 676 or [email protected]
Finance and Banking Professionals
A list of finance and banking professionals has been assembled with data from the Professional Series Portfolio, a cooperative database managed by V12 Group LLC. This newest segment contains 422,333 names. Most of those listed are certified public accountants. Direct mail and telemarketing are the sources, in addition to government records. This file combines conference attendees, subscribers, members of professional organizations and individuals who responded to surveys.
Selections: Annual sales volume, company size, accountants, bankers, controller, CPA, finance executive, treasurer, telephone numbers, SIC code, state/SCF/ZIP
Price: $80/M
Contact: V12 Group LLC, Suse Lerner at 515-270-8740 or [email protected]
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