* Portfolio of F+W Publications
* Sporting News Magazine
* Wolferman’s Catalog
* DRTV Mail Order Buyers Mexico
* Overton’s Boating and Water Sports
* Abilities Expo Attendees
* ArtsList Michigan
* DM Firms Rally for Katrina Survivors
* People in the News
* Short Cuts
* Correction
LISTS UNDER NEW MANAGEMENT
Portfolio of F+W Publications
F+W Publications Inc. has retained ClientLogic Specialists Marketing Services to oversee 15 magazine lists and five book club files. Data cards have been released already for Country’s Best Log Homes (42,743 subscribers) and Log Homes Illustrated (40,486 subscribers). The appointment for the rest of the magazine and book club lists is effective Oct. 17. These other magazine files have counts ranging from 14,000 for International Design Magazine to 171,000 for Horticulture magazine. The North Light Book Club is the largest of the continuity files with more than 50,000 names. Millard Group has been managing these lists.
Selections: Gender, state/SCF/ZIP
Price: $95/M (Log Homes files)
Contact: ClientLogic Specialists Marketing Services, Mary Ann Brennan at 201-865-5800, ext. 2204 or [email protected]
Sporting News Magazine
Worldata has been appointed to manage the Sporting News Magazine list, effective Oct. 15. More than 700,000 names are available. Eighty-nine percent of subscribers are men, median age 39, with a $57,335 median household income. ALC Data Management has been managing this file.
Selections: Recency/hotline, income, business/home address, gender, state/SCF/ZIP
Sample usage: Bank of America, Columbia House, Golfsmith, Rodale Inc.
Price: $105/M
Contact: Worldata, Jay Schwedelson at 561-393-8200, ext. 176 or [email protected]
Wolferman’s Catalog
ALC Data Management has been selected to oversee the customer list of the Wolferman’s epicurean catalog. This universe contains 285,417 names. The average unit of sale was $60. Mokrynskidirect was the prior list manager.
Selections: Dollar amount spent (ranges), credit card buyers, gender, gift buyers, last purchase, multibuyers, state/SCF/ZIP
Sample usage: Boudin Gifts, Coldwater Creek, Cryer Creek Kitchens, Goods and Wares, Hale Indian River Groves, Harry and David, Hickory Farms, Jackson and Perkins, Popcorn Factory, Wisconsin Cheeseman
Price: $95/M
Contact: ALC Data Management, Marianne DiLoreto at 914-524-5226 or [email protected]
NEW LISTS
DRTV Mail Order Buyers Mexico
The names of 32,754 Mexican consumers have been assembled on Premiere Exclusives DRTV Mail Order Buyers Mexico, a list that combines TV, Web site and catalog buyers. Products were sold in the home, health and beauty, fitness and home entertainment categories. Most orders were in the $150 to $175 range. Sixty-five percent of orders were paid for with credit cards. Other methods of payment included pre-paid bank deposits and C.O.D.
Selections: Recency, multibuyers, product category, gender
Price: $200/M
Contact: Acton Direct, Carie Shallenberger at 402-470-5808 or [email protected]
NEWLY MANAGED INSERT MEDIA
Overton’s Boating and Water Sports
Media Horizons Management now oversees the blow-in and bind-in program for the Overton’s Boating and Water Sports Catalog. More than 14.4 million catalogs are mailed annually. One insert per catalog will be accepted. Inserts must be between 3-1/2 by 5 inches and 6 by 6 inches, weighing no more than .25 ounce. List Services Corp. formerly managed this program.
Sample usage: Custom Direct, BMG, Bose, Bradford, Guthy-Renker, Oreck, Progressive
Price: $45/M
Contact: Media Horizons Management, Nancy Burgess at 203-604-1790 or [email protected] and Sheryl Rosen at 203-604-1792 or [email protected]
UPDATED LISTS
Abilities Expo Attendees
Questex Media has reduced the base price for the postal Abilities Expo Attendees file to $95/M, down from $130/M. The count is 28,919. The corresponding e-mail file contains 6,095 records. These individuals attended expos promoting products for people with disabilities. Expos are held annually in greater New York, Chicago, Detroit, Houston and California.
Selections: Gender, state/SCF/ZIP
Price: $95/M (postal file); $295/M (e-mail file)
Contact: Kroll Direct Marketing Inc., Ilene Shwartz at 216-371-1667 or [email protected] and Gwen Coryell at 609-275-2900, ext. 118 or [email protected]
COOPERATIVE DATABASES
ArtsList Michigan
Mokrynskidirect has assumed management of the ArtsList Michigan cooperative database. More than 35 cultural and arts organizations contribute names to the file. There are 135,978 last-12-month donors available. Donors supported dance, museums, symphonies and theater, among other types of organizations. Eighty percent of these contributors are women. Direct mail is the primary source. Enertex Marketing Inc. previously managed this database.
Selections: Organization category, $5-plus/$10-plus donors, recency, gender, state/SCF/ZIP
Price: $80/M (last-12-month donors)
Contact: Mokrynskidirect, Bob Stein at 201-487-8181, ext. 620 or [email protected]
IN THE NEWS
DM Firms Rally for Katrina Survivors
A Web site has been established for direct marketers to make donations to help Habitat for Humanity provide new homes for survivors of Hurricane Katrina. The site www.dmrelief.org was launched with the help of LDS Group Inc. and American List Counsel Inc. The site will be active through the end of October.
People in the News
Lana Cardinale has joined Specialized Fundraising Services Inc. as director of list management. Cardinale formerly worked for ClientLogic Specialists Marketing Services.
Tracy Donahue has become vice president of sales at the Catamount Group. Donahue was previously at Mal Dunn Associates Inc.
Short Cuts
Lighthouse List Co. now offers online list counts at its Web site www.lighthouselist.com.
Correction
Brian Clothworthy’s e-mail address is [email protected] (Listline Oct. 6).
Network
