* Lombardi’s List Portfolio
* Drawing Board Active Business Buyers
* DirectSelect Ethnic Lists
* Free Healthy Samples
* Gifts for You
* Former Magazine Subscribers
* Diamonds Are Forever Postal/E-mail
* V12 Group to Offer List Management Services
* Short Cuts
LISTS UNDER NEW MANAGEMENT
Lombardi’s List Portfolio
Lombardi Publishing Corp. chose Macromark Inc. to manage 17 lists, most of which name newsletter subscribers and product buyers in the financial services sector. Two master files are available, Lombardi Publishing Seminar (231,640 buyers) and Lombardi Health Press (29,773 subscribers). Among the individual lists are Explosive Mine Stocks, Fountain of Money, U.S. Financial Newsletters Actives and Nasdaq Advisor. Mal Dunn Associates Inc. was the previous manager.
Selections: State/SCF/ZIP
Price: $125/M to $295/M
Contact: Macromark Inc., Carla Ciulla at 845-230-6326 or [email protected] and Star Rell at 845-230-6331 or [email protected]
Drawing Board Active Business Buyers
Professions Ltd. tapped MeritDirect to oversee its 27,698-name business catalog product buyers list segment. These entries will be combined with the Drawing Board Active Business Buyers list identfiying 70,578 and already managed by MeritDirect. Those on this file purchased business forms, stationery and other office supplies. Direct mail is the source. Walter Karl Inc. had been the manager of the business catalog segment.
Selections: Gender, max per company, state/SCF/ZIP
Price: $100/M
Contact: MeritDirect, Mike Soltis at 914-268-1025 or [email protected]
DirectSelect Ethnic Lists
Estee Marketing Group Inc. now oversees three DirectSelect lists. The largest, DirectSelect Hispanic Families at Home Addresses, has nearly 8.5 million names from the last 12 months. The corresponding Spanish Speaking Families and African-American Families files have 4.1 million and 9.1 million names, respectively. The individuals listed responded to direct mail offers, questionnaires, or filled out warranty or change-of-address cards. The files previously were managed in house.
Selections: Age, income, child’s age range, adult’s/child’s gender, dog/cat owner, occupation, homeowner type, donors, mail order buyers, magazine subscribers, state/SCF/ZIP
Sample usage: AARP, Mutual of Omaha, Electric Mobility, Essence magazine, America Online, St. Jude’s Children’s Research Hospital, Latina magazine, Oblates Mission
Price: $85/M to $95/M
Contact: Estee Marketing Group Inc., Deana Burrett at 914-235-7080, ext. 16 or [email protected]
NEW LISTS
Free Healthy Samples
The Free Healthy Samples list group is comprised of four separate files. The largest is Health Food Samplers, with 408,000 names. Each was generated via the Internet, where site visitors reported information in exchange for free product samples. Separate lists are available for individuals who requested samples of pain relief, weight-loss pill or energy and sports drink products.
Selections: Age range, ailment, stress, pain location, gender, monthly hotline, online purchase, state/SCF/ZIP
Price: $95/M (base)
Contact: Interactive Marketing Solutions, Chris Meehan at 845-624-1155 or [email protected]
Gifts for You
A list of 6,214 buyers from the last three months has been released by Gifts for You LLC. These people spent an average of $25 for personalized gifts. The average customer is a 45-year-old woman. FSIs are the source.
Selections: Hotlines, $10-plus/$30-plus buyers, check/credit card buyers, dollar amount of sale, recency, state/SCF/ZIP
Price: $85/M
Contact: Names and Addresses Inc., Sara Bryan at 815-354-7272 or [email protected]
Former Magazine Subscribers
This is a group of lists identifying former subscribers to five different magazines. Files are available for Scotland Magazine, In Britain, English Home, Realm, and France magazines. These subs expired between 2002 and 2004. Counts range from 7,721 to 34,245 and can be broken down by year. Subscribers are typically travelers from the United States.
Selections: State/SCF/ZIP
Price: $85/M to $95/M
Contact: Evergreen Marketing, Evawn Lewis at 864-638-9129, ext. 224 or [email protected]
UPDATED LISTS
Diamonds Are Forever Postal/E-mail
The Diamonds Are Forever Newly Engaged database has been reconfigured to offer separate postal and e-mail files, with a new telemarketing select. The update frequency is now monthly instead of quarterly. The postal file contains 333,042 names from the last 12 months. A data card for the corresponding e-mail file is due for release before the end of this month. The list manager reports that additional space advertising and bridal show sources are being used to compile these files.
Sample usage: Bridal Expo, Frederick’s of Hollywood, Jessica’s Moment, Target Direct, Things Remembered, Union Bank
Additional selections: Credit card buyers, ethnicity, mail order buyers, wedding date, state/SCF/ZIP
Price: $100/M (postal file)
Contact: Atlantic List Co. Inc., Len Zargo at 703-528-7482, ext. 3054 or [email protected]
IN THE NEWS
V12 Group to Offer List Management Services
By Jim Emerson
V12 Group LLC, an insert media and direct marketing services firm with $90 million in revenue, plans to enter list management. V12 is the new corporate name unveiled Tuesday for the firm formed in May through the merger of Datagence Inc., Spectra Products Inc. and Media Solution Services. V12 has established an interactive marketing division offering lead generation, e-mail, search engine marketing and affinity marketing services. It has an insert media management division with clients from Spectra and Media Solution. The firm’s database — naming 228 million consumers, 116 million households and 22 million businesses — comes from Datagence. V12 plans to expand its list services in the next 12 to 18 months through acquisitions of companies offering database, list management and brokerage services, according to CEO Paul Chachko. “We’ll probably focus on life-change lists…anything that is a life-changing event,” Chachko said. V12 is based in Red Bank, NJ and has offices in Washington, Johnson City, NY and New York City.
Short Cuts
The American Healthcare Institute’s Nursing Specialty list is no longer distributed on magnetic tapes. Orders will be fulfilled via e-mail. The latest count is 268,023. Contact Interactive List Marketing Inc. at 703-487-4484.
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